CelcomDigi Partners with Pininfarina and Tech Mahindra to Transform Retail Store Experience

CelcomDigi Berhad has embarked on a significant revamp of its retail stores across the country, in collaboration with the Italian design titan Pininfarina and Tech Mahindra.

This collaboration aims to redefine the shopping experience in CelcomDigi's retail outlets, incorporating sleek design with cutting-edge technology. The initiative has seen the fresh and modern redesign of 52 CD Stores nationwide, signaling a bold step forward in CelcomDigi's retail strategy.

The redesign effort led by Pininfarina introduces a 'one-stop' store concept, designed to offer CelcomDigi customers a seamless and engaging retail experience. The stores have been reimagined with modular zones that not only showcase the latest advancements in tech and connectivity but also align with CelcomDigi's vision to be the premier destination for 5G and AI devices.

This strategic layout is intended to cater to a broad spectrum of customer needs, from smart devices to gaming and home entertainment options.

Furthermore, the design empowers CelcomDigi's staff, known as CD Champions, to offer personalized, customer-centric service, ensuring a tailored shopping experience for every visitor.

Cheng Weng Hong, CelcomDigi's Chief Sales and Retail Officer, said, "The launch of CelcomDigi Store marks a key milestone in our retail transformation journey. With these stores, we are redefining the retail store experience to better serve our customers' evolving connectivity needs in today's digital world. Our goal is to create a unique, hi-tech space that offers a wide range of latest devices and relevant services, along with excellent customer service experience that keeps CelcomDigi top of mind for all their connectivity needs. We are pleased to partner with Pininfarina to bring our retail transformation vision to life".

Harshvendra Soin, Tech Mahindra's President for Asia Pacific and Japan Business, shared insights on the collaborative growth and digital transformation initiatives with CelcomDigi, "In our long-standing partnership, Tech Mahindra, has successfully leveraged its telecom expertise to implement various digital transformation initiatives like supporting CelcomDigi's smooth transition to the cloud. The launch of CelcomDigi's new generation of fully branded retail stores further underscores our next phase of collaborative growth. It is also a testament to Tech Mahindra's endeavor to deliver end-to-end comprehensive solutions for customers."

Silvio Pietro Angori, Vice Chairman and Chief Executive Officer of Pininfarina, further emphasized by saying, "The retail industry is undergoing massive transformation enabled by next-gen technologies. At Pininfarina, we support this transformation through a unique fusion of skills in Architecture, Product, and Experience Design. Driving this momentum, we are delighted to partner with CelcomDigi and enable them to create innovative phygital retail experiences for customers in Malaysia,".