Camelicious Unveils New Branding at Gulfood 2024

Camelicious, the pioneering UAE brand specializing in camel milk products, is set to participate in the world-renowned Gulfood event this February. The Dubai World Trade Center will play host to this grand affair from February 19th to 23rd, as it welcomes industry giants from across the globe.

At the heart of the event, Camelicious will unveil its revamped brand and packaging design, symbolizing a fusion of tradition, innovation, and a commitment to sustainable practices. This rebranding initiative reflects the brand's dedication to maintaining the exceptional taste and quality that has made it a household name in the UAE, while also embracing a modern aesthetic.

The brand operates the largest camel farm globally, home to over 8,000 camels, and is recognized for its significant contribution to promoting Emirati culture through its products. The new packaging, adorned in regal purple, pays tribute to the UAE's rich cultural heritage. Furthermore, Camelicious prides itself on its sustainable, environmentally friendly approach and the well-being of its camels, demonstrating a perfect balance with the UAE's environment.

Camel milk, the cornerstone of Camelicious's product line, is celebrated for its health benefits. Free from hormones, GMOs, and antibiotics, camel milk is an excellent source of immune-boosting vitamins and unsaturated fatty acids. It has also shown to be beneficial for diabetic patients, making it a heart-healthy choice for those seeking nutritious alternatives.

The Gulfood 2024 edition presents an opportunity for visitors to explore Camelicious's diverse range of products, including fresh and flavoured milk, laban, ice cream, chocolates, milk ghee, and milk powder. The brand aims to cater to families and individuals looking to embrace a healthier, more vibrant lifestyle.

Visit Camelicious in Hall 1, Booth B1-2, to experience the myriad benefits of camel milk.