BRIDGE Summit 2025 Aims To Unite Diverse Voices Amidst Significant Change In Global Media Landscape

Moira Forbes, Executive Vice President at Forbes, emphasised the importance of collaboration in the media sector during the BRIDGE Summit 2025. She stated that the summit aims "to bring together all the different voices across the media ecosystem." Forbes noted that the industry is experiencing "a time of unprecedented change" and transformation, making it crucial to unite, share ideas, and explore partnerships for creating impactful media companies.

In an interview with Emirates News Agency (WAM) at the inaugural BRIDGE Summit held at ADNEC Centre Abu Dhabi, Forbes discussed innovation beyond just technology. She explained that innovation also involves serving new audiences and communities needing content and insight. This broader view of innovation is essential for addressing diverse audience needs effectively.

Forbes highlighted significant challenges facing media organisations today. She pointed out that these organisations are undergoing substantial changes amid growing mistrust from readers towards institutions. The rapid spread of news, including fake news, adds to these challenges. Media companies must focus on their core mission and purpose to navigate this landscape successfully.

She stressed the need for media companies to revisit their fundamental goals. Forbes advised organisations to ask themselves about their mission, purpose, and value offered to readers. Ensuring these elements remain a priority helps maintain focus amidst evolving tools and technologies.

Forbes concluded by emphasising trust as a cornerstone of modern journalism. She stated, "At the end of the day, media is there to inform, give insight, and also be a valuable part of our audience’s lives." Trust has become increasingly vital yet fragile in today's media environment.

She urged media organisations to invest in stories and distribution channels that provide both reach and integrity. The objective is to build media companies that balance scale with credibility and trust—qualities more important than ever before.

ForbesWomen: A Platform for Connection

As President and Publisher of ForbesWomen, Moira Forbes described it as "now the largest women’s leadership and business platform in the world." Founded in 2007, ForbesWomen connects women across generations seeking career success insights while fostering community engagement. This platform exemplifies how new tools can engage audiences effectively.

Forbes expressed excitement about engaging audiences through innovative platforms and tools. She believes these advancements offer tremendous opportunities for connecting with diverse groups seeking meaningful content.

With inputs from WAM