Brand Dubai And DIFC Celebrate Legacy Of Sheikh Zayed And Sheikh Rashid With New Artwork In Dubai

Brand Dubai, the creative division of the Government of Dubai Media Office, has partnered with the Dubai International Financial Centre (DIFC) to unveil a significant artwork on The Gate Building. This initiative is part of the 'National Month' campaign in Dubai, launched by H.H. Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum. The artwork pays homage to the UAE's Founding Fathers, Sheikh Zayed bin Sultan Al Nahyan and Sheikh Rashid bin Saeed Al Maktoum.

The #ZayedAndRashid campaign, organised by Brand Dubai for the second year, celebrates national pride from UAE Flag Day on 3 November to Eid Al Etihad on 2 December. This artwork is a key feature, reflecting the UAE's journey of achievement across generations. It highlights the enduring legacy of the nation's founders and their vision for progress.

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Shaima Al Suwaidi, Director of Brand Dubai, expressed pride in collaborating with DIFC for three consecutive years. She stated: "We take pride in our renewed partnership with DIFC for the third consecutive year to mark key national occasions through creative works that express our deep gratitude to the founding leaders Sheikh Zayed and Sheikh Rashid, who together laid the foundations of the Union."

Al Suwaidi praised Emirati artist Ahmed BaFadhl for his creative vision in designing this piece. His work captures a sense of belonging and pride in UAE identity. The artwork combines portraits of the Founding Fathers with elements symbolising scientific and space achievements, embodying both past accomplishments and future ambitions.

Alya Al Zarouni, COO at DIFC, highlighted their delight in partnering with Brand Dubai again. She noted: "DIFC is delighted to be collaborating with Brand Dubai once again to honour the legacy of the Founding Fathers. The stunning artwork on The Gate Building blends heritage with future aspirations and also symbolises how economic leadership and innovation are anchored in strong national foundations."

The artwork stands 50 metres tall on The Gate Building and features symbols like the Hope Probe and Rashid Rover 2. These elements represent UAE's commitment to progress from its founding days to advancements in space exploration.

Connecting Generations Through Art

Amina Taher from the #ZayedAndRashid Campaign Organising Committee remarked on art’s power to convey national messages: "This creative artwork exemplifies how art can convey a national message rooted in loyalty and belonging. It not only celebrates the Founding Fathers but also reflects the lasting impact of their legacy on the nation’s present and future."

The campaign includes murals and community events that strengthen young people's connection to national history and values. These initiatives reflect Dubai’s unique approach to celebrating national occasions by merging art with identity.

Emirati Artist's Unique Vision

Emirati artist Ahmed BaFadhl is known for his architectural background and visual creativity. Influenced by his grandfather, he developed a style blending simplicity with imagination. Starting with pencil sketches, he later embraced digital art as a medium that bridges calmness with complexity.

The #ZayedAndRashid campaign continues across Dubai through various events organised by Brand Dubai alongside government partners. These activities serve as a collective tribute to Emirati society's unity and its enduring bond with leadership and heritage.

With inputs from WAM