BPG Launches Innovative Digital Platforms, Expands Services To Riyadh

BPG (Bates PanGulf), a distinguished agency within the WPP network, has announced the launch of its revamped digital platforms alongside the inauguration of BPG Arabia, its new headquarters based in Riyadh, Saudi Arabia. This strategic expansion is designed to enhance the agency's service offerings in the Kingdom, catering to a growing list of clients.

Avi Bhojani, Group CEO of BPG, highlighted the significance of delivering superior customer experiences in today's digital-dominated market. He emphasised the new digital platforms' role in providing an almost tangible brand experience, marking a pivotal moment for BPG as they commence operations in Riyadh. Bhojani views this development as a testament to BPG’s commitment towards building robust relationships and achieving long-term success in the region.

Valli Lakshmanan, President of BPG Arabia and Chief CX Officer at BPG, expressed enthusiasm for the role BPG Arabia will play in supporting Saudi brands. Aligned with the Kingdom's Vision 2030, BPG aims to drive economic diversification and prosperity. Lakshmanan believes the modernised digital platforms will enhance client engagement and spotlight BPG’s extensive experience in creating impactful brand experiences.

The newly launched BPG website demonstrates the agency's comprehensive capabilities, showcasing its proficiency in data-driven marketing and AI-powered personalization. It reflects BPG’s success in servicing various sectors, including retail, real estate, logistics, and finance, and highlights its expanding portfolio of global and regional clients.

To further empower its team, BPG is set to host a two-day 'Integrated by Intent’ workshop. The event will feature key industry figures such as Mariagrazia De Angelis, Sasan Saidi, Sunil John, and Ravi Rao, who will explore topics like human-centric marketing and media transformation. The workshop aims to provide Team BPG with the tools necessary for delivering seamless and impactful brand experiences, reinforcing the agency's integrated approach to marketing communications.

With over four decades of regional experience, BPG's strategic moves — marked by the launch of new digital platforms and the establishment of BPG Arabia — underline its commitment to fostering growth and innovation in Saudi Arabia and beyond.