Bel Group and Saudi Food Bank Collaborate to Transform Ramadan Iftar Programme in Jeddah

In a significant move to support community welfare and promote the spirit of generosity during Ramadan, Bel Group, in collaboration with The Saudi Food Bank (Et'aam), has announced the expansion of its Iftar Fast Breaking Program. This initiative, now in its second year, leverages Kiri®, a brand deeply cherished in Saudi Arabia, to distribute 20,000 fresh meals throughout Jeddah. The initiative underscores a commitment to enriching lives and fostering togetherness in the holy month.

Enhancing Community Support through Nutritious Meals

The essence of Ramadan, characterized by sharing and caring, is at the heart of this initiative. Each meal box, packed daily to ensure freshness, encapsulates this spirit through a thoughtful assortment of Kiri® cheese, bread, fresh juice, and fruits. This effort goes beyond merely providing food; it cultivates kindness, unity, and a strong sense of community among participants, celebrating the true essence of giving.

Antoine Fiévet, Chairman of Bel Group, expressed the organization's longstanding commitment to social responsibility, stating, "Giving back to the communities where we operate has always been at the heart of Bel Group. This partnership with the Saudi Food Bank reflects our values and allows us to make a meaningful impact on the people of Saudi during Ramadan." This sentiment is echoed by Mohammed Jamal Al-Osaimi, Assistant CEO of the Saudi Food Bank, who emphasized the collaboration's role in bolstering food security and offering substantial support to families in need.

A Commitment to Kindness and Social Responsibility

Rabih Tay Bou Dargham, Bel Group's sales director in KSA and Levant, highlighted the profound impact of the partnership with Et'aam, stating, "At Kiri®, we believe in the power of kindness. Partnering with the Saudi Food Bank allows us to make a real difference in people's lives, reinforcing our commitment to giving back, especially during Ramadan." This collaboration not only aims to address immediate food needs but also reflects a broader objective aligned with Saudi Vision 2030, focusing on providing healthier and more accessible food options for all.

Rooted in 70 years of heritage in the Middle East, Kiri® exemplifies values of generosity and sharing, especially significant during the month of Ramadan. The brand's dedication to spreading kindness and upholding social responsibility is evident through its active engagement in initiatives like the Iftar Fast Breaking Program. By working closely with The Saudi Food Bank, Bel Group reaffirms its mission to offer healthier and responsible food choices while nurturing a culture of generosity and ensuring that no one in the community goes without a nourishing meal during the holy month.

Bel Group's initiative with The Saudi Food Bank represents a powerful example of corporate social responsibility in action. It not only addresses immediate nutritional needs but also fosters a deeper sense of belonging and community support. Through such endeavors, Bel Group continues to strengthen its presence in the Middle East, reinforcing its commitment to social values and the well-being of communities it serves.