Argentina Football Teams Up With Dubai's Prestige One For Real Estate Sponsorship

The Argentina Football Association (AFA) and Prestige One Developments, real estate developer based in Dubai, have announced a new Regional Sponsorship Agreement. This collaboration makes Prestige One Developments the first regional real estate sponsor for the Argentine National Football Team in the Middle East.

Under this agreement, Prestige One Developments will serve as the regional hosting real estate brand for AFA in the Middle East. The partnership will include joint campaigns featuring Argentine National Team players as brand ambassadors. These promotional activities aim to strengthen both brands' presence in the region.

Claudio Fabian Tapia, President of AFA, expressed his enthusiasm: "We are delighted to welcome Prestige One Developments, one of the most exclusive real estate developers, as the first regional real estate sponsor for the Argentina Football Association. This milestone marks a significant achievement in AFA's international expansion, opening new opportunities through Prestige One Developments' offerings and services. This agreement allows our Association to consolidate its global leadership position in the football world. We welcome Prestige One Developments as a key supporter of AFA in the Middle East region."

Ajmal Saifi, CEO of Prestige One Developments, remarked: "At Prestige One Developments, we pride ourselves on setting the highest standards of quality, ensuring that every project reflects our unfaltering commitment. We sought a partner who mirrors these values—an organization that embodies the same dedication to excellence and has achieved global recognition.

"The Argentina Football Association, with its unrivaled legacy as FIFA World Cup champions and its storied history in the football arena, epitomizes the principles we uphold. Partnering with a highly regarded organization was a fitting decision, aligning with our mission to create lasting legacies in the real estate sector. By leveraging our combined strengths, we will foster growth and success that resonate with football fans and real estate enthusiasts alike."

The partnership's future highlights include AFA's confirmed participation in the Globe Soccer Awards in Dubai in December 2024. This event is expected to further solidify their presence and engagement within the Middle Eastern market.

Since establishing a presence in the Middle East, AFA has created memorable experiences for football fans through various initiatives. These include a visit to UAE by Argentina's football legends in 2022 and dedicated social media channels that keep fans connected with their favourite team.

Basma Al Badre, Managing Director of Prestige One Developments, added: "We, at Prestige One Developments, believe that true success is measured by the global impact we create. By sponsoring the Argentina Football Association, not only are we celebrating excellence but also expanding our reach into new markets, connecting our vision with the persevering spirit of one of the world's most revered teams."

Leandro Petersen, Chief Commercial and Marketing Officer of AFA, commented: "We are proud that Prestige One Developments has chosen our Institution as brand ambassadors. AFA and Prestige One Developments will jointly develop commercial and marketing campaigns that will increase the presence and power of our brands in the Middle East market, with a focus on Dubai. With this agreement with Prestige One Developments, we are taking a new and significant step forward in our brand strategy—a firm step in one of the regions where AFA has enormous growth potential."