Amazon.ae Launches 'It's On Amazon Prime' Campaign Video In UAE

Amazon.ae has recently launched its "It's on Amazon Prime" campaign tailored specifically for the UAE, marking a significant step in the expansion of its global brand platform, "It's on Prime." This initiative, developed in collaboration with Saatchi & Saatchi Middle East (ME), introduces three innovative spots accompanied by a variety of digital and social media executions. The campaign's core objective is to demonstrate the multifaceted benefits of an Amazon Prime membership, which includes Free and Fast delivery on a vast range of items, Free International Shipping, Amazon Fresh, and access to Prime Video.

Customized with a customer-first approach and local insights, the regional campaign videos unveiled by Saatchi & Saatchi ME aim to portray the daily challenges faced by a diverse group of customers. Through its narrative, the campaign illustrates how an Amazon Prime membership can seamlessly integrate into people's lives, meeting their needs and enhancing convenience, value, and enjoyment.

The essence of the campaign can be summarized as: whatever your need, it's available on Amazon Prime. This includes Same Day and Next-Day Delivery, Free International Shipping, Prime Video, and Amazon Fresh, all designed to elevate awareness of the benefits and bring members closer to what matters most to them.

Moemen Elhamalawy, the Head of Marketing for Amazon Middle East and North Africa, expressed pride in unveiling this regional campaign to UAE customers. He emphasized the enhanced value Amazon Prime now offers, citing the introduction of Amazon Fresh and Deliveroo benefits, improved delivery speeds with Same Day delivery, and an expanded selection for Free delivery.

"This campaign is about sharing the various ways members can make the most of their Prime membership," Elhamalawy stated, acknowledging the collaboration with Saatchi & Saatchi ME for bringing this vision to life with a local adaptation that resonates well within the UAE.

Bruno Barbosa, Senior Creative Director for Saatchi & Saatchi ME, shared insights into the creative process, highlighting the challenge and honour of aligning Amazon's global storytelling standards with the diverse cultural landscape of the UAE. The key was to uncover relevant and fresh insights that connect with the UAE's blend of nationalities and to craft stories that effectively communicate the brand’s benefits while maintaining smooth and engaging storytelling.

The "It's on Amazon Prime" campaign is now actively engaging audiences across the United Arab Emirates, showcasing the extensive benefits of Amazon Prime membership through a creative lens that reflects the unique fabric of the UAE society. With its focus on improving customers' lives by offering unparalleled convenience and value, Amazon continues to strengthen its presence and commitment to the region.