Amazon Payment Services Partners With Tamara To Enhance Merchant Payment Solutions In UAE And KSA

Amazon Payment Services, a digital payments sector within the Middle East and North Africa (MENA), has enhanced its payment solutions by partnering with Tamara, the top Buy Now, Pay Later (BNPL) provider in the GCC.

This collaboration allows merchants in both the United Arab Emirates (UAE) and the Kingdom of Saudi Arabia (KSA) to offer their customers more flexible and smooth payment options, responding to the growing demand for such services in these regions.

The rise of BNPL solutions is reshaping consumer expectations, offering them more control and transparency over their purchases.This is particularly relevant in the current economic climate where flexibility in payment methods is highly valued.

The introduction of Tamara into Amazon Payment Services' range of payment options is a strategic move aimed at addressing these evolving consumer needs, ultimately enhancing the shopping experience.

By adopting Tamara's services, sectors including e-commerce, airlines, healthcare, and lifestyle, among others, will benefit significantly.

Customers can now divide their payments into four manageable installments, a feature that not only aims to increase sales and reduce shopping cart abandonment but also significantly improves customer satisfaction.

This approach supports businesses by encouraging larger purchases, boosting conversion rates, and offering a better shopping journey to their clients.

Peter George, the Managing Director of Amazon Payment Services MENA, stated, "As more consumers across the region look for affordable ways to manage their purchases, BNPL solutions are becoming more and more indispensable for merchants. Partnering up with Tamara, a leading split payments provider, was a natural next step in our commitment to empowering diverse businesses as they navigate today's digital payments space. With this expansion of our offering, we are thrilled to unlock new revenue streams for businesses, help them deliver more value to their customers, and ultimately grow their online business."

The demand for flexible payment options in the UAE and KSA has been a key factor driving this partnership.

In the KSA, where BNPL is rapidly gaining traction, Tamara's Sharia-compliant solutions offer transparent and accessible payment methods that resonate with local cultural values.

Similarly, in the UAE, the absence of late fees encourages consumers to make larger purchases with confidence, showcasing a strong consumer demand for such innovative payment solutions.

Sami Louali, EVP and Chief Revenue Officer at Tamara, stated, "At Tamara, we're focused on creating a payment experience that benefits both businesses and consumers. Partnering with Amazon Payment Services allows us to expand our reach across the UAE and Saudi Arabia—supporting business growth and delivering a hassle-free, flexible payment solution for consumers. This partnership marks an exciting milestone in our mission to meet the changing needs of merchants and their customers while driving loyalty and sales."

The incorporation of Tamara into Amazon Payment Services' suite marks a notable enhancement of the company's affordable payment options.

This comes in addition to Amazon Payment Services' existing agreements with over 25 leading banks across the UAE, KSA, Egypt, and Jordan, which enable customers to opt for BNPL services and credit card installments for periods of up to 36 months.

Through Tamara's integration, Amazon Payment Services broadens its appeal to an even wider customer base, accommodating those who prefer using either debit or credit cards for their purchases.

Merchants in the UAE and KSA now have access to a comprehensive suite of payment options through a single integration, empowering them with advanced reporting tools and streamlined reconciliation processes.

This initiative places them at the forefront of the digital payments revolution, ensuring they can meet the diverse needs of their customers in an ever-evolving market landscape.