Al-Futtaim's Blue And Emarat's EmCan Unite to Double Rewards For UAE Loyalty Members

Blue, the lifestyle and rewards app by Al-Futtaim Group, has entered into a partnership with Emarat General Petroleum Corporation's loyalty program, EmCan. This collaboration aims to provide enhanced rewards and double earnings for members of both programs.

The partnership is designed to significantly boost customer benefits for members of both Blue and EmCan in the UAE. By merging the advantages of both programs, members can enjoy higher reward potential and a broader range of benefits.

Dany Karam, Chief Marketing and Partnerships Officer at Al-Futtaim Group - Blue, signed the agreement with Ali Khaled Zayed Al Falasi, Senior Vice President of Marketing at Emarat. The signing ceremony took place at Al-Futtaim Group's head offices in Festival Tower, Dubai.

Enhanced Rewards for Members

Ali Khaled Zayed Al Falasi expressed his enthusiasm about the partnership: "We are pleased to announce our partnership with Al-Futtaim-Blue, which is poised to enhance rewards for both EmCan and Blue members. The partnership echoes our commitment to bolstering customer satisfaction and aims to double the earning potential of our valued members. By combining the eclectic offerings by EmCan and Blue, we seek to provide best-in-class benefits across leading brands for our members in the UAE."

Comprehensive Benefits Across Sectors

Members will benefit from a wide array of offers through this collaboration. Blue provides numerous perks such as 2-for-1 deals, discounts, point accumulation, and cashback across various sectors including fashion, dining, leisure, lifestyle, and health. EmCan offers exclusive rewards through its extensive network covering services like fuel, car wash, lube express at Emarat petrol stations.

Dany Karam highlighted the significance of this alliance: "We are delighted to collaborate with Emarat, ensuring a higher reward potential for all our loyal members. By combining the benefits of both Blue and EmCan, we reiterate our commitment to doubling our lifestyle offerings for customers. This partnership signifies an exceptional milestone in our journey and a beginning of a new chapter of strategic alliances across the region as we expand our focus on strategic partnerships across all nine countries where Blue operates."

Blue is Al-Futtaim Group's lifestyle and rewards app that delivers diverse member rewards from a wide range of brands across retail, automotive, dining, leisure, entertainment, wellness, and more. The app offers exclusive deals such as eating out bargains, free play credits, cash backs at showrooms or exchanging points for gifts.

This collaboration between two prominent Emirati brands aims to offer double earnings for all members. The combined efforts will ensure that customers receive unparalleled benefits from their favourite brands while enjoying greater savings.

The agreement marks a significant step towards enhancing customer satisfaction by providing best-in-class benefits through strategic partnerships. Members can look forward to accessing a world of limitless possibilities featuring special offers and grand prizes.