Alessio Soligo Takes Charge As Head Of Lamborghini Middle East & Africa To Drive Growth

Automobili Lamborghini has expanded its leadership team by appointing Alessio Soligo as the new Head of Middle East & Africa. This strategic move comes after Soligo's impressive six-year tenure managing the brand's operations in South Europe. As he steps into his new role, Soligo will be instrumental in steering sales, marketing, and after-sales services across the 13 dealerships that constitute Lamborghini's network in the MEA region.

Soligo's journey with Lamborghini began in 2015 when he joined the company as a production engineer, leveraging his background in electronic engineering. His subsequent role as Area Manager for southern Europe, overseeing markets in Portugal, Spain, Italy, Greece, and Turkey, has equipped him with a solid foundation of technical and commercial insight. This extensive experience positions him well to foster growth and enhance Lamborghini's presence in the Middle East & Africa.

Francesco Cresci, the Regional Director of Europe, Middle East, and Africa at Automobili Lamborghini, expressed enthusiasm for Soligo's new appointment. Cresci remarked, "We are delighted to welcome Alessio Soligo as Head of Lamborghini Middle East and Africa. With a strong technical background, and proven track record of successful management in key European markets, he brings a wealth of automotive experience to the role. We are confident that his background, strategic vision and expertise will help us continue to deliver exceptional experiences to our wide range of customers in the MEA region." This endorsement highlights Soligo's potential to drive the brand forward in this vital region.

Lamborghini's presence in the Middle East & Africa is marked by 13 dealerships that serve a dedicated community of car enthusiasts and customers. The brand is actively seeking avenues to broaden its reach and enhance the overall customer experience in these markets. Soligo's leadership is expected to be a key factor in achieving these objectives, building on Lamborghini's legacy of excellence.