Aldar And Emirates NBD Launch Darna Visa Credit Card In The UAE

Aldar Group, the UAE’s property development, investment and management company, has partnered with Emirates NBD to launch the Emirates NBD Darna Visa Credit Card that offers cardholders unique benefits through Aldar’s digital loyalty platform, Darna, allowing them to easily earn and redeem points and rewards across the Group’s portfolio.

This collaboration introduces a co-branded credit card that integrates seamlessly with Aldar's digital loyalty platform, Darna, offering cardholders a plethora of unique benefits, enabling them to accumulate and utilise points and rewards throughout Aldar's extensive portfolio.

This credit card empowers its users to earn up to 10% in reward points on eligible expenses within Aldar's diverse network, which spans shopping centres, hotels, golf courses, dining establishments, and entertainment venues.

Furthermore, cardholders can avail themselves of an interest-free instalment plan over 12 months for school fees at Aldar Education facilities and when purchasing residential properties from Aldar in various locations, including Abu Dhabi, Dubai, and Ras Al Khaimah.

The Darna digital loyalty platform plays a pivotal role in Aldar's 'Amira Be Ahlaha' ecosystem, offering a wide array of experiences and activities designed to enhance customer satisfaction. The introduction of the Darna Visa Credit Card by Emirates NBD enriches this ecosystem, providing cardholders with a comprehensive digital experience that spans across numerous touchpoints, making the accumulation and redemption of rewards more convenient than ever.

Jassim Saleh Busaibe, CEO of Aldar Investments, stated, "Darna brings together all of Aldar's experiences on a single, multi-benefit platform, providing an integrated portfolio of rewards across our digital ecosystem. We are pleased to launch the new Darna Visa Credit Card from Emirates NBD as part of our ongoing efforts to expand our digital offerings and provide a seamless and integrated experience for our customers across all touchpoints across our businesses."

Marwan Hadi, Group Head of Retail Banking and Wealth Management at Emirates NBD, echoed this sentiment, highlighting the card's exclusive benefits and rewards across Aldar's wide-ranging portfolio. "The launch of the new card comes within the framework of our ongoing commitment to improving and developing our customers' experience, through cooperation with leading brands that share the same values and aspirations," Hadi added.

The Emirates NBD Darna Visa Credit Card is available in four different variants: Infinite Privilege, Infinite, Signature, and Select. It offers cardholders a host of exclusive perks. These include immediate rewards, with up to 10% back in "Darna" points on purchases within the Aldar network and up to 1.5% on all other expenditures.

With over 1,200 redemption options available, cardholders can easily utilise their points at Aldar's malls, hotels, restaurants, and attractions. Additional VIP privileges, such as extra points on birthdays, hospitality benefits, exclusive discounts, dedicated parking, and complimentary access to premier golf courses in the UAE, further enhance the card's appeal.

Aldar's portfolio of shopping, entertainment, and dining experiences across the UAE, including premier destinations like Yas Mall, World Trade Centre Abu Dhabi, and luxury hotels such as W Abu Dhabi and DoubleTree by Hilton Resort & Spa Marjan Island, are accessible to Emirates NBD Darna Visa Credit Cardholders.

Dr. Saeeda Jaffar, Senior Vice President and Head of GCC at Visa, praised the partnership, saying, "This partnership is a great example of how industry leaders can work together to deliver exceptional value. By combining the expertise of Visa, Emirates NBD, and Aldar, we are offering our cardholders a unique payment experience backed by Visa's highest standards of security, as well as the global acceptance of 150 million merchant partners worldwide. Visa is proud to partner with Emirates NBD and Aldar to launch the first-of-its-kind Emirates NBD Darna Visa Credit Card, and we look forward to introducing more innovative solutions in the UAE."