Al Seer Marine Introduces New Brand Identity To Cement Leadership In Maritime Sector

Al Seer Marine, a subsidiary of International Holding Company (IHC), has unveiled a new brand identity. This move aligns with its vision to cement its leadership in the maritime sector. Established in 2003, Al Seer Marine has built a strong reputation and network both locally and globally.

The company’s commitment to innovation is evident through its recent investments. These include state-of-the-art 3D printing capabilities, which are the largest globally. Al Seer Marine's focus on developing a modern fleet equipped with the latest technology underscores its dedication to sustainability.

In March 2023, regional financial institutions supported Al Seer Marine with an AED863 million syndicated transaction. This funding aims to bolster the company’s fleet expansion efforts. The company also invested over AED1.45 billion in Abu Dhabi Ports and ADNOC Logistics and Services.

These strategic investments are part of Al Seer Marine's goal to make the marine industry a key pillar of the UAE’s "Projects of the 50" strategy. This initiative seeks to diversify the economy away from oil dependency, positioning Abu Dhabi and the UAE as leading global maritime hubs.

Guy Neivens, CEO of Al Seer Marine, stated, "Motivated by the UAE's visionary leadership, we have consistently expanded in the maritime sector for over two decades." He added that their new brand identity reflects their belief in the UAE's maritime potential.

The company currently owns and manages a fleet of 20 vessels, mainly acquired between 2022 and 2023. Two LNG-ready MR tankers are expected for delivery in late 2024. These tankers will use zero-emission fuels like ammonia and methanol, reinforcing Al Seer Marine’s commitment to sustainability.

Technological Innovations

Al Seer Marine has made significant strides in additive manufacturing with "MEGA II," the world’s largest 3D printer. They also created the largest 3D-printed boat using 67 percent recycled materials. This demonstrates their strong commitment to sustainability.

The company's innovative capabilities were showcased at Dubai Design Week with the rapid 3D printing of the "North Star" pavilion. This project highlighted their advanced large-scale 3D printing technologies.

Financial Performance

With most of its fleet already delivered and remaining vessels expected by end-2024, Al Seer Marine's assets total AED7.5 billion. Investing in a modern fleet has led to sustainable growth and operational efficiency. Their total revenue grew robustly to AED580 million in the first half of 2024.

Neivens emphasized that their heritage drives them forward on a wave of progress in advancing maritime excellence. The company’s dedication to innovation and sustainability continues to propel it towards achieving its long-term goals.

With inputs from WAM