Instant Activation, Greater Flexibility: Al-Futtaim And Blue Rewards Launch New Gift Card Programme In UAE

Giftify has unveiled its innovative gift card programme at Dubai Festival City Mall and Festival Plaza, Jebel Ali. This initiative, in partnership with Al-Futtaim, aims to modernise the gifting experience in Dubai, offering customers a more streamlined and integrated solution.

The collaboration introduces a seamless omni-channel gifting experience through the Blue Rewards Lifestyle App, ensuring a hassle-free process for customers. This integration signifies a move towards eliminating outdated manual processes and providing a more personalized and convenient service. With the ability to activate gift cards instantly and monitor their use in real-time, this programme sets a new standard for customer convenience in the region.

For shoppers, this partnership opens up a world of possibilities, allowing them to use a single gift card across over 500 stores within Al-Futtaim malls. This includes a wide variety of sectors, from luxury fashion and beauty to groceries and food & beverage outlets. Furthermore, the program facilitates a smoother B2B transaction process for corporate clients, offering competitive pricing and improved gift-giving options.

The Giftify programme offers numerous advantages for retailers participating in the initiative. By optimizing operational costs and offering data analytics, the programme helps retailers understand shopping behaviours, enabling them to tailor their marketing strategies more effectively. Furthermore, the streamlined merchant reconciliation process simplifies settlements, making it easier for both mall management and stores.

Giftify's integration with the Blue Rewards app will revolutionise the way customers engage with gift cards, offering instant activation and the flexibility to use the cards across all Al-Futtaim malls. An upcoming update will further enhance the system by allowing shoppers to earn and redeem loyalty points, fostering deeper engagement and loyalty towards Al-Futtaim malls.

Paul Carey, Executive Vice President – Product & Payments at Blue Rewards, emphasized the significance of this initiative, stating, "For Al-Futtaim, this program is more than just a gift card; it's another step in our ongoing commitment to enhancing the customer experience and delivering value to our visitors. By providing innovative, omnichannel shopping platforms to our customers, we ensure that our tenants gain access to loyal and satisfied audiences who enjoy every moment spent at Al-Futtaim Malls."

Colin Davidson, Chief Market Expansion Officer at Giftify, highlighted the technological advancements of the program, stating, "With our full-stack, advanced technology for gift card management, payment processing, reconciliation, analytics, and operations, we are elevating the Blue Rewards app, creating a comprehensive ecosystem. This not only enhances convenience for shoppers but also unlocks new revenue streams and customer engagement opportunities for Al-Futtaim's retail team."