SharkNinja Enters UAE Market With AKI As Exclusive Distributor

Al Khayyat Investments (AKI) has become the exclusive distribution partner for SharkNinja, Inc. in the UAE, allowing consumers in the Middle East to access SharkNinja products for the first time. SharkNinja is a global product design and technology company with a portfolio of trusted brands across 33 subcategories, including home, kitchen, and beauty products. The company has over 4,500 patents in force globally and net sales exceeding USD4 billion.

AKI Consumer Goods to distribute Shark and Ninja products

Shark and Ninja products will be available across the UAE through AKI Consumer Goods, which has been a go-to-market partner for global brands in the Middle East for four decades. AKI Consumer Goods' expertise spans a wide range of categories including food and beverage, health and beauty, fabric and home care, domestic appliances, and more. Zaid S. Al Khayyat, Managing Director of AKI, expressed excitement about the partnership and its potential to positively impact people's lives.

Image Courtesy: Aki Group

Tom Brown, EMEA President of SharkNinja, also expressed enthusiasm for the collaboration with AKI as it marks a significant milestone in their international growth strategy. He praised AKI's deep market knowledge, consumer expertise, and robust distribution network as ideal qualities for helping SharkNinja achieve its ambitious goals in the region.

New fulfilment centre to open in Dubai Industrial City

SharkNinja is among the brands that will benefit from AKI's new fulfilment centre scheduled to open in Dubai Industrial City in fall 2024. The state-of-the-art hub will serve as a cornerstone for AKI's distribution businesses while delivering greater value to its partners and customers in the region.

AKI is a family-owned conglomerate based in Dubai with a presence in various sectors such as pharmaceuticals, medical equipment, retail, fitness, automotive, environmental services, and contracting. The company employs approximately seven thousand people across the GCC, Iraq, Jordan, and Egypt.