Ajman Department Of Tourism To Showcase Business Tourism At IBTM World 2025 In Spain

The Ajman Department of Tourism, Culture and Media is set to participate in the International Incentives, Business Travel, and Meetings Exhibition (IBTM World) in Barcelona, Spain. This marks their second consecutive year at the event, taking place from 18th to 20th November. The exhibition gathers key players in the meetings, incentives, conferences, and exhibitions (MICE) sector to explore new trends and opportunities.

Mahmood Khaleel Alhashmi, Director-General of the department, stated that their participation underscores a commitment to enhancing Ajman's role in global business tourism. He mentioned that they will introduce new initiatives to boost Ajman's attractiveness for meetings and events. "We are focused on enhancing the business tourism experience by upgrading infrastructure and expanding our services to meet the evolving needs of international event organisers," he said.

The department aims to build strategic partnerships within the industry through this event. They intend to position Ajman as a vibrant destination for business tourism. The exhibition offers a platform to highlight Ajman's advanced infrastructure and its readiness to host world-class events. This aligns with their broader goals under the Ajman Vision 2030 initiative.

Joining them at IBTM World are several partners from Ajman's tourism and hospitality sector. These include Ajman Saray Hotel, Ajman Hotel managed by Blazon, Bahi Ajman Palace Hotel, Arabian Oryx Travel & Tourism LLC, Miracle Tourism LLC, and Rida International Tourism & Travel. Their collective presence aims to showcase the Emirate's capacity for organising both local and international events.

The department's participation also supports its objectives of fostering partnerships and exchanging expertise. They aim to explore innovative solutions that enhance business tourism experiences in Ajman. By upgrading infrastructure and expanding services, they strive to create a competitive environment for global conferences and business gatherings.

IBTM World has been a significant event in the MICE sector for over three decades. It features discussions, networking sessions, and knowledge-sharing opportunities that shape the future of business tourism. The event remains influential in connecting industry leaders worldwide.

This initiative reflects the department's dedication to strengthening Ajman's presence in global business tourism markets. By participating in IBTM World, they aim to ensure that Ajman remains a sustainable and welcoming environment for international events.

With inputs from WAM