AI Transforming Audience Engagement: Insights From Yango Group CEO At BRIDGE Summit

Artificial intelligence is swiftly changing how people find, use, and interact with digital services. Daniil Shuleyko, CEO of Yango Group, highlighted this shift during the BRIDGE Summit. He noted that digital experiences are moving away from traditional search methods towards more natural, prompt-driven interactions. This transformation is reshaping user expectations and engagement with technology.

Shuleyko explained that AI has transitioned from being seen as "magic" to becoming a fundamental expectation in modern apps and services. As users become accustomed to these capabilities, they increasingly demand personalised experiences. Products that fail to meet these expectations risk losing user interest. This shift mirrors past technological changes where initial excitement gives way to normalisation as people adapt.

The BRIDGE Summit serves as a unique platform for experts from various fields such as creative industries, technology, engineering, venture building, and government. It allows participants to share ideas and tackle challenges collectively. Shuleyko emphasised the importance of such gatherings in addressing issues that might otherwise take months to resolve through separate engagements.

Shuleyko also pointed out the increasing significance of voice and conversational interfaces. Users are opting for the most convenient communication methods available at any moment. This trend is speeding up the shift from traditional browsing and searching towards more interactive asking and prompting techniques.

Regarding organisational responses, Shuleyko advised against treating AI as a mere add-on feature. While small features can help teams understand AI technology better, he stressed that meaningful change requires rebuilding products incrementally. This approach ensures AI becomes an integral part of the user experience rather than just an additional layer.

In conclusion, as AI continues to evolve, it is crucial for organisations to integrate it deeply into their products and services. By doing so, they can meet growing user expectations for personalised experiences and remain competitive in an ever-changing digital landscape.

With inputs from WAM