AI In Media And Entertainment: Transforming Storytelling And Content Creation At AIM Congress 2025

The AIM Congress 2025 highlighted the transformative impact of artificial intelligence across various sectors, including media, e-commerce, law, and healthcare. In the media and entertainment session, experts discussed how AI is reshaping storytelling and content creation. Ilya Churakov moderated the panel featuring leaders at the intersection of technology and creativity.

Andrey Tsytsenko from AIST emphasised AI's role in enhancing storytelling by adding emotional depth to historical narratives. "AI continues our ancient tradition of storytelling—using data from the past to make stories more relatable and human," he stated. This approach enriches stories with context, making them more engaging for audiences.

The session on AI in e-commerce explored its impact on digital retail. Moderated by Ilya Churakov, it featured innovators who demonstrated AI's potential to revolutionise online shopping experiences. Kirill Sakhnevich from Manuspect highlighted that while few businesses currently use AI, its growth potential is vast.

Vitalii Klimov of 24ai.tech showcased how AI reduces content production time, enabling real-time marketing tests. He was also recognised as the AI Championship Winner in E-Commerce. Ahmed Al-daly from optivox projected an 80% rise in digital sales due to AI-driven platforms that personalise customer journeys.

The legal sector is also experiencing significant changes due to AI, as discussed in a session moderated by Ismail Tekin. Sadry El Materi from Ketrone pointed out that many digital innovations remain underutilised. His company uses AI-powered systems to enhance business operations while ensuring data protection.

Rodrigo Care from Galadari Advocates explained how AI aids contract analysis and legal research, reducing manual work. However, he stressed the need for legal systems to evolve alongside technology to maintain compliance and clarity.

The healthcare session at AIM Congress focused on how AI is revolutionising medical practices. Ekaterina Tsangel introduced a Smart Nurse Call System that uses real-time data to alert doctors automatically, improving patient safety and reducing nurse fatigue.

Andrei Ustalov presented PURE IMAGE, addressing radiology challenges like diagnostic errors and radiation exposure. Andrey Povarenkin shared that their AI tools are used in over 2,100 clinics worldwide, enhancing imaging accuracy and doctor-patient communication.

Pavel Peregudov highlighted the global reach of the AI World Championship, where participants create media using AI tools within hours. With over 7,500 participants recently, this competition showcases how accessible creativity has become through AI advancements.

Dmitriy Kaliada noted that AI helps preserve personal and cultural memories by turning meaningful moments into lasting digital experiences. "AI helps us turn meaningful life moments into interactive, lasting digital experiences—democratising content creation for everyone," he said.

Together, these sessions illustrated how AI is not just about automation but about enhancing personalisation and connectivity across industries. As technology evolves, these innovations are paving new paths for efficiency and creativity globally.

With inputs from WAM