Abu Dhabi Teams Up With Rotana For Exclusive Summer Tourist Promotions

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and Rotana Hotel Management Corp have entered into a partnership to boost tourism in the emirate this summer. This collaboration aims to enhance the visitor experience through exclusive promotions and benefits for attractions such as Louvre Abu Dhabi, The National Aquarium, and Qasr Al Watan.

This agreement, effective until September 2024, underscores DCT Abu Dhabi’s commitment to partnerships that reinforce the emirate’s appeal as a year-round travel destination. It aligns with DCT Abu Dhabi’s Tourism Strategy 2030, which seeks to expand hotel room availability from 34,000 in 2023 to 52,000 by 2030. The strategy also aims to increase visitor numbers from nearly 24 million in 2023 to 39.3 million by 2030 and raise the tourism sector’s GDP contribution from AED 49 billion in 2023 to AED 90 billion annually by 2030.

The ambitious blueprint of DCT Abu Dhabi’s Tourism Strategy 2030 signals a new era of expansion and strategic development in the emirate’s travel and tourism sector. This strategy is designed to attract more tourists and provide a wide range of experiences for all visitors. By focusing on these goals, DCT Abu Dhabi aims to position the emirate as a premier global destination.

Philip Barnes, CEO of Rotana Hotel Management Corp, expressed enthusiasm about the partnership: "We are thrilled to partner with DCT Abu Dhabi to support the promotion of Abu Dhabi as a premier destination. This collaboration underscores Rotana’s commitment to enhancing our guests' travel experiences this summer. By working closely with the DCT Abu Dhabi, we aim to drive increased visitation to our hotels and contribute to Abu Dhabi's growth and success as a top global destination."

Enhancing Visitor Experience

Abdulla Yousuf, International Operations Director for DCT Abu Dhabi, highlighted the unique appeal of Abu Dhabi: "Abu Dhabi is a uniquely diverse and family-friendly destination that provides international travellers with enticing experiences year-round. Our agreement with Rotana ensures that visitors will continue to experience the emirate as a welcoming, extraordinary travel destination, renowned for its safety, year-round sunny weather and diverse offering."

DCT Abu Dhabi and Rotana Hotel Management Corp have collaborated previously on various initiatives. These include promotional roadshows aimed at boosting tourism. Such collaborations have been instrumental in promoting Abu Dhabi as an attractive travel destination.

Present at the signing were key representatives from both organisations. From DCT Abu Dhabi: Valentina Sanna, Regional Head; Tala El Rabbat, Lead Celebrity Engagement; Mohamed Khater, Domestic Unit Head; Abdulla Yousuf; and Saleh Al Geziry, Director General. Representing Rotana Hotel Management Corp were Shaikha Al Nowais, VP Owners Relationship Management; Philip Barnes; and Amal Harb, VP Marketing.

This partnership between DCT Abu Dhabi and Rotana Hotel Management Corp is set to significantly enhance the visitor experience in Abu Dhabi through exclusive promotions at major attractions. The collaboration reflects both organisations' dedication to making the emirate a top choice for travellers worldwide.

With inputs from WAM