Abu Dhabi Cycling Club Signs Two-Year Agreement With GRIT+TONIC To Boost Athlete Performance

The Abu Dhabi Cycling Club has entered into a two-year partnership with GRIT+TONIC. This collaboration aims to provide cyclists with various services, including discounts and dietary supplements, to boost their performance. The agreement reflects the club's dedication to equipping its members for competitions by offering necessary support.

As part of the agreement, GRIT+TONIC's logo will feature on team jerseys and be promoted via the club's social media and website. In exchange, the company will offer exclusive discounts to club members and supply products during events. This initiative also extends product exposure to a broader audience.

Al-Nekhaira Al-Khyeli, CEO of Abu Dhabi Cycling Club, emphasised the importance of partnering with specialised brands. He stated that these collaborations are crucial in providing nutritional supplements and raising awareness among members. GRIT+TONIC will offer affordable supplements and conduct workshops focused on improving athletic performance and health awareness.

"We are committed to supporting our club members to achieve full readiness in all aspects related to cycling, providing assistance in every possible way," Al-Khyeli added. This commitment underscores the club's focus on comprehensive support for its athletes.

Nicolas Girot, CEO of GRIT+TONIC, expressed enthusiasm about the partnership. "We’re excited to partner with the Abu Dhabi Cycling Club, one of the most dynamic and rapidly growing cycling communities in the UAE," he said. Girot highlighted that their shared vision aligns with promoting endurance sports and supporting athletes with top-notch nutrition and gear.

The collaboration aims to inspire riders at all levels by ensuring they have access to essential resources for success. Both organisations are dedicated to nurturing a thriving cycling culture within the UAE through this strategic partnership.

This agreement marks a significant step in enhancing support for cyclists while promoting health consciousness and performance excellence among club members.

With inputs from WAM