Abu Dhabi Customs Secures Platinum Award At Global MUSE Creative Awards For Virtual Corridors

Abu Dhabi Customs has secured the Platinum Award at the Global MUSE Creative Awards for its "Virtual Corridors" project video, gaining top recognition in the Branded Content category for Products and Services. The win highlights the department’s use of creative media to present customs projects and services through engaging, professionally produced content.

The award is given for media work that blends inventive storytelling with structured project presentation. In the "Virtual Corridors" video, Abu Dhabi Customs turns a technical initiative into accessible visual content that explains services clearly, supports institutional messaging, and aims to connect with regional and international audiences across digital platforms.

The Platinum Award is the highest level within the Global MUSE Creative Awards and signals strong performance in creative media among international participants. For Abu Dhabi Customs, the result reflects an ability to use advanced visual tools and techniques to enrich audience experience and deepen interaction with its initiatives and services.

Abu Dhabi Customs links this recognition to a wider corporate communication strategy that focuses on innovation and digital transformation. The authority states that its media approach is aligned with strategic objectives, including enhancing customer experience, increasing awareness of customs procedures, and supporting Abu Dhabi’s role as a global centre for customs and logistics activity.

Mohammed Al Blooshi, Head of Corporate Communication and Marketing at Abu Dhabi Customs, stated that the achievement reflects the entity’s success in building an integrated communication ecosystem. This ecosystem is designed to deliver professional media content through modern creative methods that encourage audience engagement and present information in a clear, accessible format.

According to Mohammed Al Blooshi, the approach also supports Abu Dhabi Customs’ vision to provide advanced digital services. These services are intended to improve customer journeys and contribute to strengthening Abu Dhabi’s standing as a leading global hub in the customs and logistics sector, where efficient communication is closely linked with operational delivery.

The recognition at the Global MUSE Creative Awards also demonstrates Abu Dhabi Customs’ emphasis on best practices in content management and project marketing. The entity continues to refine its corporate communication and marketing framework to achieve measurable impact at both local and international levels, while maintaining consistency with its long-term innovation and digital strategies.

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The Global MUSE Creative Awards are an international platform that honours excellence and innovation across creative design, advertising, digital media, and marketing. The programme is managed and judged by the International Awards Associate (IAA), which specialises in assessing creative work worldwide, adding further weight to Abu Dhabi Customs’ latest recognition within global creative media circles.

With inputs from WAM