Abu Dhabi Customs Secures Four Prestigious Awards From World Business Outlook

The General Administration of Abu Dhabi Customs has been honoured with the Best Corporate Identity Award for 2024 by "World Business Outlook" magazine in the "Branding" category. This accolade recognises their application of best practices and standards in promoting excellence and innovation through the launch of their new logo. The logo symbolises a gateway for trade, connecting Abu Dhabi with the world by air, land, and sea, positioning it as a global trade hub.

In addition to the Best Corporate Identity Award, Abu Dhabi Customs has received three other awards in the "Marketing and Communication" category. These include Best Communication Campaign, Best Public Relations and Marketing Campaign, and Best Social Media Campaign awards. These recognitions highlight their efforts in launching a comprehensive corporate identity project.

The awards acknowledge Abu Dhabi Customs' initiative in unveiling its new corporate identity in July 2023. This initiative aligns with their future vision inspired by a rich history and a vital role in supporting trade, economic growth, and community protection. The new logo reflects simplicity, modernity, and innovation, distinguished by its dark green colour to signify sustainability.

Mohammed AlBlooshi, Head of Corporate Communications and Marketing, commented on the achievement: "Winning four awards from World Business Outlook confirms that the corporate identity of Abu Dhabi Customs and its new logo are not just a change of appearance but rather a reflection of strategic directions and future visions geared towards promoting the customs system."

AlBlooshi emphasised that this recognition marks the beginning of a new phase for developing procedures, enhancing service quality, and launching innovative projects. By adopting sustainable solutions and advanced technology, Abu Dhabi Customs aims to strengthen the emirate's position as a global centre for trade, investment, and business.

Commitment to Sustainable Development

The new logo's design is characterised by its dark green colour, indicating a commitment to sustainability. This aligns with the directives of wise leadership and government objectives to achieve sustainable development while preserving resources. The advanced technology used in customs services and procedures further supports these goals.

Abu Dhabi Customs' efforts are part of a broader strategy to support the UAE's position among the world's top economies. Their focus on innovation and excellence in customs services contributes significantly to this objective.

The recognition from "World Business Outlook" underscores Abu Dhabi Customs' dedication to excellence in branding and communication. Their strategic initiatives are set to enhance service quality and promote sustainable development, reinforcing Abu Dhabi's status as a pivotal global trade hub.

With inputs from WAM