Strategic Partnership Between Abu Dhabi Chamber And E& UAE To Enhance SME Growth

The Abu Dhabi Chamber of Commerce and Industry has entered into a strategic partnership with e& UAE to bolster support for small and medium-sized enterprises (SMEs) in Abu Dhabi. This collaboration aims to enhance the business community by offering innovative communication solutions, digital services, and exclusive packages.

As part of this agreement, the Chamber will promote e& UAE's offerings to its members. These include Business PRO, Office Presence, uTap, and other digital products. The goal is to provide SMEs with advanced tools to streamline operations and improve efficiency.

Masood M. Sharif Mahmood, CEO at e& UAE, stated, "Our strategic partnership with the Abu Dhabi Chamber aims to support SMEs’ growth ambitions, underscoring our dedication to empowering them and enhancing their competitive edge. We are set to support their advancement through advanced digital services and solutions that align with the National Agenda for Entrepreneurship and SMEs. This cooperation will equip businesses with cutting-edge digital tools, accelerating their growth in a dynamic digital economy thereby contributing significantly to regional economic growth."

Ahmed Khalifa Al Qubaisi, CEO of Abu Dhabi Chamber, emphasised the importance of this collaboration: "This strategic collaboration agreement aligns with Abu Dhabi Chamber's commitment to empower the private sector in the Emirate of Abu Dhabi. We aim to support SMEs and startups, enabling them to unleash their full potential within a competitive and advanced economic ecosystem, thereby realising the strategic vision of the Chamber."

The partnership was formalised during an official signing ceremony at the Chamber Tower in Abu Dhabi. The event was attended by key figures including His Excellency Ahmed Khalifa Al Qubaisi, Hatem Dowidar, Group CEO of e&, and Masood M. Sharif Mahmood.

Supporting Economic Growth

The agreement includes leveraging e& UAE’s expertise in digital technologies for SMEs' digital transformation in Abu Dhabi. Customised solutions in cloud computing, digital marketing, cybersecurity, and innovative payment systems are part of this initiative. These efforts aim to simplify commercial operations while enhancing customer experience.

Al Qubaisi added that this partnership offers high-quality services and preferential benefits for private sector companies in Abu Dhabi. It represents a significant addition to the Chamber’s initiatives aimed at elevating competitiveness through various support programmes like the "5+5 Pilot Programme" for SMEs.

The collaboration between these entities is expected to significantly contribute to regional economic growth by equipping businesses with essential digital tools. This move aligns with both organisations' commitment to fostering a thriving business environment in Abu Dhabi.

This strategic alliance marks a pivotal step towards supporting SMEs in achieving their growth ambitions within a dynamic digital economy.

With inputs from WAM