Abu Dhabi Businesswomen Council And Publicis Groupe Launch Falcon Tank Competition For Women-Led SMEs

The Abu Dhabi Businesswomen Council (ADBWC) and Publicis Groupe Middle East have introduced Falcon Tank, a new initiative within their Ra’idah programme. This platform aims to support women-led SMEs in securing media investment and expanding their businesses. Zenith, a prominent media agency under Publicis Groupe, is the official media partner, assisting SMEs from workshops to campaign execution.

Falcon Tank draws inspiration from a well-known entrepreneurial series. It allows SMEs in the Ra’idah programme to present their campaign ideas to a panel of leaders, known as the Falcons. Three winners will receive paid media investment from Publicis Groupe Middle East to launch their campaigns in 2026. The main event is scheduled for later this month.

This initiative represents a significant milestone for the Ra’idah programme, which began earlier this year through a strategic partnership between ADBWC and Publicis Groupe Middle East. The year-long programme equips women entrepreneurs in Abu Dhabi with essential skills in digital marketing, communications, and brand building while fostering a supportive SME community.

The final session led by Zenith will focus on paid media fundamentals. This session will prepare female founders with the knowledge needed to develop campaign ideas for the Falcon Tank pitch event. Winning SMEs will collaborate with Zenith's media experts to guide strategy and execution, aiming for tangible media impact.

Zenith's involvement as the official media partner ensures that participating SMEs are well-prepared to transform strong ideas into impactful business outcomes. From initial workshops to campaign development and execution, Zenith provides comprehensive support throughout the process.

The Ra’idah programme's goal is to empower women entrepreneurs by providing them with tools and skills necessary for growth in various areas such as digital marketing and brand building. This initiative not only supports individual businesses but also strengthens the overall SME community in Abu Dhabi.

The collaboration between ADBWC and Publicis Groupe Middle East highlights their commitment to fostering women's entrepreneurship in the region. By offering opportunities like Falcon Tank, they aim to create lasting business impacts for women-led SMEs.

With inputs from WAM