Abdullah Al Hamed's Strategic Visit To ChinaJoy 2025 Enhances Emirati-Chinese Gaming Collaboration
Abdulla bin Mohammed bin Butti Al Hamed, Chairman of the UAE National Media Office and the UAE Media Council, led a strategic visit to ChinaJoy 2025. This event is China's top digital entertainment showcase. The visit was part of preparations for the BRIDGE Summit 2025, a major global platform for media and creative leaders. Scheduled in Abu Dhabi from 8th to 10th December 2025, it aims to boost cross-sector collaboration.
The BRIDGE delegation's visit to ChinaJoy focused on exploring advancements in gaming, AI, and technology. They aimed to identify new collaboration opportunities between the UAE and China's creative sectors. During this visit, they met Han Zhihai, founder of Howell Expo Co., Ltd., who has led ChinaJoy's growth into a leading global digital entertainment exhibition over two decades.
At ChinaJoy 2025, Al Hamed and the BRIDGE delegation explored innovative displays featuring mobile gaming, immersive tech, AI-driven platforms, and smart mobility solutions. OnePlus showcased gaming-optimised devices with advanced cooling systems and high-refresh-rate displays. Douyin presented its AI tools empowering gaming influencers for real-time content creation and viral campaigns.
BYD highlighted their smart cockpit systems and integrated gaming platforms, demonstrating how smart mobility intertwines with entertainment and technology. CreateAI offered insights into generative AI for virtual avatars and NPCs, providing a glimpse into the evolving metaverse. These innovations underscore the potential for collaboration between UAE and China's creative sectors.
Al Hamed emphasised the crucial role of advanced digital technologies in transforming entertainment and gaming industries. He noted that ChinaJoy is a leading platform showcasing AI innovations driving industry transformation. "Artificial intelligence now represents the primary driving force behind the industry's growth," he stated.
Al Hamed stressed the importance of building strategic partnerships with global leaders in technology and digital entertainment sectors. These partnerships aim to enhance knowledge exchange and adopt smart solutions that enrich user experience across the region. The UAE seeks to position itself as a central player in this emerging ecosystem through these collaborations.
The BRIDGE 2025 Summit in Abu Dhabi will gather global leaders in media, gaming, technology, and digital entertainment. The summit will explore transformative opportunities, investments, and further collaboration between the UAE, China, and the global gaming community. By supporting these key sectors, BRIDGE aims to strengthen its role as a platform for creating actionable pathways reshaping digital content's future globally.
The ongoing BRIDGE initiative positions the UAE as a central player in this emerging ecosystem. By fostering collaborations with major global leaders in technology and digital entertainment sectors, it aims to drive innovation across the region. The initiative supports key sectors to create actionable pathways reshaping digital content's future on a global scale.
With inputs from WAM
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