Abdulla Al Hamed Presents Vision For Future Of Media At Global Media Congress 2024

The Global Media Congress 2024, under the patronage of His Highness Sheikh Mansour bin Zayed Al Nahyan, will delve into media's future. The event will host experts and key figures from local to international media. Discussions will cover emerging trends and challenges in the global media landscape.

Abdulla bin Mohammed bin Butti Al Hamed, Chairman of the National Media Office, will deliver a keynote on innovation's role in media's future. He will highlight how modern technologies can help the industry adapt to global changes. His insights aim to inspire strategies for achieving sector aspirations.

Sessions will explore AI's impact on digital media and content diversification. A session titled "AI-Proofing Media" will address misinformation challenges posed by AI technologies. Discussions will include using blockchain for content verification and ethical AI frameworks in media.

The "Foresight Media" session will examine AI's potential in predicting events and guiding media strategies. By using advanced tools, professionals can anticipate trends and shape news coverage proactively. This approach aims to enhance journalism and content creation within organisations.

The session "Media as a Catalyst for Positive Parenting" will discuss media's influence on family well-being. It will focus on fostering positive values through storytelling that strengthens family bonds. Collaboration between media and governments to build cohesive communities is also on the agenda.

Another session, "The Imperative of Diversity in Media Production," will highlight diversity's importance in creating inclusive experiences. It examines how diverse content reflects human richness and contributes to economic success within the sector.

Storytelling and Conflict Reporting

"The Art of Storytelling" session features creatives sharing techniques for crafting impactful stories. These narratives aim to resonate globally through personal tales and vivid imagery, leaving lasting impressions on audiences worldwide.

"Covering Conflicts" will tackle challenges journalists face in conflict zones, focusing on ethical dilemmas and safety concerns. The discussion extends to media's role in shaping public perceptions and influencing policies related to global conflicts.

Understanding Audience Engagement

The session "What Are People Consuming?" explores factors driving engagement across platforms. From popular series to personalised content, discussions will cover technologies aiding professionals in understanding audience needs better.

This comprehensive exploration of modern media trends aims to equip attendees with insights into navigating today's dynamic landscape effectively.

With inputs from WAM