Abdulla Al Hamed Engages With Global Media Executives In Cannes For BRIDGE Summit Preparations
Abdulla bin Mohammed bin Butti Al Hamed, Chairman of the National Media Office (NMO) and the UAE Media Council, engaged in several meetings with leaders from global media and tech firms. These discussions took place during his attendance at the Cannes Lions International Festival of Creativity in France. Dr. Jamal Mohammed Obaid Al Kaabi, Director-General of the NMO, accompanied him.
The meetings are part of preparations for the BRIDGE Summit scheduled in Abu Dhabi this December. The aim is to build strategic international partnerships and enrich the summit's content with global insights. Al Hamed explored collaborations in future-oriented media strategies, supporting startups, using advanced digital technologies, creative marketing, data analytics, innovative digital advertising solutions, and impactful partnerships for the summit.
Al Hamed highlighted that these meetings are part of ongoing efforts to strengthen cooperation frameworks with regional and international partners. This initiative aims to empower an integrated media ecosystem that aligns with national ambitions and fosters a supportive environment for success and creativity.
"We are committed to engaging with leading international media leaders to spotlight the BRIDGE Summit as a pivotal platform for shaping the future of global media," Al Hamed stated. "The summit will serve as a collaborative space for visionary dialogue, knowledge exchange, and strategic partnerships that position the UAE at the heart of global media transformation."
Several key figures participated in these meetings. Notable attendees included Barry O'Brien OAM from Atomic 212; Asier Carazo from Atomic 212º; Joseph Inzerillo from Salesforce; Rayan Karaky from Amazon Ads; Mohamad Itani from Amazon Ads; Filip Jabbour from Amazon; Tanzeen Syed from General Atlantic; and Linda Sheng from MiniMax.
The discussions also focused on leveraging advanced digital technologies to enhance national media platforms. By collaborating with international experts, the UAE aims to develop innovative solutions that can be showcased at the BRIDGE Summit.
The engagement with top executives underscores a commitment to fostering an environment conducive to creativity and success. This approach aligns with national goals and supports an integrated media ecosystem.
The BRIDGE Summit is expected to be a significant event for exchanging ideas and forming strategic partnerships. It will provide a platform for dialogue among global media leaders, further positioning the UAE as a central player in global media transformation.
With inputs from WAM
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