Abdulla Al Hamed Discusses AI Innovations In Media And Entertainment During Visit To DNEG

Abdulla bin Mohammed bin Butti Al Hamed, Chairman of the National Media Office and the UAE Media Council, recently visited India to explore AI-driven innovation in media. He met with DNEG, a top visual entertainment services company, to discuss opportunities in film, television, and multiplatform content creation. This visit aligns with the UAE's vision to enhance its status as a hub for media and entertainment innovation.

During his visit to Mumbai, Al Hamed toured the filming locations of the movie 'Ramayana.' He met with Namit Malhotra, DNEG's Chairman and CEO, and Prabhu Narasimhan, Brahma Executive Chairman. They discussed collaboration in visual entertainment and advanced technologies. Plans were also made to train Emirati talent in creating innovative visual content for various platforms.

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The UAE aims to increase investments in visual entertainment and content technology sectors. This strategy enhances its position as a regional and international leader in media innovation. The UAE has boosted its AI investments significantly, expecting them to rise from $3.47 billion last year to $5.22 billion this year.

Al Hamed highlighted that this investment places the UAE third globally in attracting AI professionals. This aligns with the country's development vision prioritising advanced technology applications. The exchange of experiences between the UAE and India is crucial amidst rapid AI advancements.

The collaboration between the UAE and India reflects a commitment to accelerating technological development in media sectors. Al Hamed stated: "We are open to establishing more partnerships...to build an integrated media ecosystem." This cooperation solidifies the UAE’s position as a global leader in innovation and creativity.

The media industry benefits significantly from AI applications by improving content quality and automating processes like data analysis. These advancements help understand audience preferences better, providing content that meets their needs effectively.

DNEG's Role in Visual Entertainment

DNEG is one of the largest companies globally in visual entertainment, having won Oscars and international accolades. With offices worldwide, DNEG has enhanced its technological capabilities through its "Brahma" platform for AI using generative models.

This platform develops a comprehensive AI-based system for creating realistic CGI, making it one of the most extensive platforms in the industry. The visit underscores the UAE’s strategy to support innovative projects and adopt emerging technologies.

The strategy aims to create opportunities for new partnerships capable of developing world-leading products and services. By enhancing its competitive position regionally and globally, the UAE continues to develop a thriving AI ecosystem.

Al Hamed concluded by expressing ambitions to invest UAE’s expertise in AI alongside India's experience in arts like cinema. This partnership aims to develop creative industries further contributing to the country's GDP growth.

With inputs from WAM