SOUEAST Motor Expands Global Presence To Over 80 Countries With New Models

China's SOUEAST Motor is set to expand its global footprint, targeting over 80 countries with the establishment of 1,500 sales networks. "We will invest in 10 KD factories and three manufacturing centres worldwide, aiming to achieve the strategic goal of 500,000 units in overseas sales by 2029," said Ke, Vice President of SOUEAST Motor, at the "Hi, SOUEAST" Global Investment Promotion Conference in Fuzhou, China. The event attracted hundreds of potential partners from 23 countries.

"Our strategic goal is building a world-class brand, becoming a first-tier exporter in China," Ke added. Leveraging a top R&D team and a world-class supply chain, SOUEAST Motor plans to launch 13 innovative models within five years. These models will span ICE, PHEV, and BEV options across SUVs and sedans to target diverse global markets from B to D segments.

At the conference, SOUEAST Motor unveiled its latest flagship model, the S09. This vehicle features both 2-wheel and 4-wheel drive options and is set to launch in Saudi Arabia in 2024. Focusing on technology and luxury, the S09 boasts a new style design, an intelligent space, an exceptional powertrain, and exquisite craftsmanship.

SOUEAST Motor's expansion into the Middle East marks a pivotal chapter in its global journey. The construction of a sprawling 6,500-sq m spare parts warehouse in Dubai underscores SOUEAST Motor's commitment to serving the Middle East market. Unlike most car manufacturers that rely on major distributors in KSA, SOUEAST has set up its own international offices in Riyadh.

This approach allows SOUEAST to provide a higher level of service than other car manufacturers. Customers will have direct access to the principal company in KSA. Maintenance centres and other services will be directly supervised by their subsidiary in KSA, ensuring efficient service delivery.

Sales Strategy

For sales operations, a few selected dealers will be assigned to each region. These dealers will be monitored by the subsidiary in KSA. All showrooms and other facilities will be jointly developed with these dealers. This strategy aims to offer a seamless customer experience across all regions.

"EASE YOUR LIFE" Proposition

At the conference, SOUEAST Motor introduced its "EASE YOUR LIFE" proposition. This initiative focuses on stylish, comfortable, and warm-tech automotive solutions designed to provide modern urbanites with ease and comfort amidst their fast-paced lives.

Chen, President of SOUEAST Motor International, stated: "We proactively develop LHD, RHD and EU markets, relying on four pillars: new brand, new products, new channels and new marketing. We will provide various support for our global partners, including after-sales service support, KD factory construction, finance, IT systems, personnel allocation and business policy."

The company's bold business strategy aims to establish it as a leading player in the global automotive market while offering unparalleled service quality and innovative products.