SelfDrive Mobility Unveils The UAE's First AI Multilingual Car Booking Assistant

SelfDrive Mobility, a UAE-based smart mobility tech company, has unveiled the SelfDrive Intelligence Assistant (SIA). This AI-powered car rental reservation engine is the first of its kind in the country, offering multilingual support. It aims to transform how customers find and book cars, marking a significant advancement in both regional and global mobility sectors.

SIA is accessible on SelfDrive's website and mobile app. It allows users to search, compare, and book cars by texting in their preferred language. This feature makes interactions quicker, smarter, and more personalised. The system supports over 40 languages including English, Arabic, Hindi, Mandarin, Malayalam, Russian, Tamil, Marathi, and Bengali.

The payment process is seamless and secure with support for Mastercard, Visa, American Express, Apple Pay, and Pay-by-Link options. Advanced encryption protects each transaction while adhering to global data security standards. This ensures complete privacy and reliability throughout the booking process.

Soham Shah, Founder and CEO of SelfDrive Mobility, stated: "Today it's a step forward into the future of mobility. SIA is the first commercially deployed conversational AI in the car rental industry, capable of transforming what used to be a multi-step process driven by UI /UX complications into a fluid, human-like dialogue. Whether a customer chooses English, Arabic, Mandarin, or any regional language, SIA makes the booking experience feel instinctive, intelligent, and personal."

The assistant has been trained through over 2.5 million user sessions. It offers high contextual understanding and real-time personalisation based on user behaviour. Shah added: "SIA blends intelligence with intuition. It listens, understands context, and responds instantly." This capability turns complex processes into simple conversations.

SIA ensures simplicity and trust in every booking with its streamlined reservation journey. Intelligent 'Hot Keys' are AI-powered prompts that enhance user experience by making it up to three times faster. Instant booking confirmation is achieved through SelfDrive's proprietary fleet management system.

The launch of SIA aligns with the UAE's national AI vision by supporting digital innovation across key industries. Recent studies indicate that 94% of UAE organisations consider AI crucial for business growth. This positions the nation as a leader in intelligent technology adoption.

SIA exemplifies this commitment as a UAE-born innovation poised to redefine engagement with mobility platforms worldwide. The initiative reflects the government's strategy for smarter growth driven by human-centered data.

While SIA enhances speed and precision through AI capabilities like automating routine queries or price checks; it does not replace human expertise entirely. Customer agents can focus on more personalised assistance due to automation handling repetitive tasks.

Shah emphasised: "We strongly believe that AI accelerates the process; people build relationships." Since its soft launch period began earlier this year; SelfDrive Mobility recorded an impressive 25 percent increase in bookings driven by consumer trust towards conversational mobility solutions offered via SIA platform alone!

To celebrate SIA’s official launch, exclusive offers are available for bookings made through this platform: Dh100 off monthly rentals and Dh50 off daily/weekly bookings.