Nissan Formula E Joins Forces With Coral Eyewear In Sustainable Fashion Venture

The Nissan Formula E Team has unveiled its latest collaboration with Coral Eyewear, marking a significant partnership based on shared values of sustainability and innovation. This multi-year agreement will see the Formula E team members donning Coral Eyewear's unique sunglasses, made from recycled plastic and plant-based materials, throughout the 2023/24 season and beyond. A line of special edition sunglasses, featuring the team's colors and logos, is set to be released in time for the much-anticipated Tokyo E-Prix at the end of March.

In a move that cements both entities' commitment to sustainability without compromising on quality, Coral Eyewear and Nissan Formula E Team are joining forces. This partnership is poised to leverage the global platform provided by the ABB FIA Formula E World Championship, enabling them to champion sustainable fashion to a worldwide audience. With drivers Oliver Rowland and Sacha Fenestraz at the helm, the team is set to make a significant impact both on and off the track.

Launched in 2019 by George and Calvin Bailey, Coral Eyewear has quickly risen to prominence, attracting investment from notable figures such as English TV presenter Jake Humphrey. The brand distinguishes itself through its use of recycled and plant-based materials, striving to redefine luxury eyewear with an eco-conscious approach. Their products are crafted in Italy and are notable for incorporating ECONYL regenerated nylon, dramatically reducing environmental impact compared to traditional materials.

A Shared Mission for a Greener Future

The collaboration extends beyond eyewear, reflecting a deep-rooted commitment to sustainability that resonates with Nissan's own eco-friendly initiatives. Nissan's electric vehicles are designed to deliver outstanding performance with minimal environmental footprint, aligning with the Formula E's ethos of thrilling motorsport that maintains a net zero carbon footprint. The team's merchandise, made from materials such as recycled polyester and bamboo, further underscores this shared dedication to environmental responsibility.

Tommaso Volpe, the managing director and team principal of the Nissan Formula E Team, expressed enthusiasm about the partnership, emphasizing the alignment of core values between the team and Coral Eyewear. He highlighted the mutual goal of demonstrating that quality and sustainability can go hand in hand, promising a fruitful collaboration aimed at advancing these ideals.

George Bailey, Co-Founder of Coral Eyewear, shared his excitement about joining forces with one of the most beloved teams in the championship. He pointed to the synergy between the advancements in electric technology seen in Formula E and the team's commitment to sustainable practices. With the Tokyo E-Prix on the horizon for Season 10, Bailey is confident that this partnership will play a pivotal role in driving positive change within the industry.

As the Nissan Formula E Team and Coral Eyewear embark on this collaborative journey, their partnership stands as a testament to the power of aligning sports, innovation, and sustainability. With shared goals and a commitment to making a difference, this alliance is set to captivate fans and promote a greener future in fashion and beyond.