Nissan Elevates Thierry Sabbagh To DVP, President In KSA And Middle East

Nissan has recently made a significant announcement regarding its leadership team in the Middle East, appointing Thierry Sabbagh as Divisional Vice President (DVP), President KSA, Middle East for Nissan and INFINITI, effective from April 1st, 2024. Sabbagh, a seasoned professional with a rich background in the automotive industry, is set to lead the strategic and operational direction of both Nissan and INFINITI brands across the region. His new responsibilities will also include leading Business Development for the GCC and key markets. This move is part of Nissan's ongoing efforts to enhance its operations and presence in the Middle East.

Sabbagh's appointment is a testament to his impressive track record within the company, having previously held the position of President, Nissan Saudi Arabia, INFINITI Middle East, and Managing Director, Nissan Middle East. His leadership has been instrumental in driving growth and success for Nissan and INFINITI in these regions. With over two decades of experience in sales, marketing, brand management, planning, and business development across the MENA region, Sabbagh brings invaluable expertise to his new role.

Leon Dorssers, Senior Vice President of Marketing & Sales for the AMIEO Region, praised Sabbagh's appointment: "Thierry’s expanded role underscores our strategic commitment to the Middle East region. His demonstrated track record of driving business growth and elevating customer satisfaction exemplifies our dedication to delivering excellence in every aspect of our operations."

Sabbagh expressed his enthusiasm for his new role: "With an extensive product line-up, exceptional services and a clear strategic roadmap, the Middle East remains a dynamic and promising market for Nissan. I am honoured by the trust placed in me at this critical junction as we gear up to kick off our new global business plan."

Since joining Nissan in 2018 as Director of Sales, Sabbagh has significantly contributed to enhancing the brand's sales performance across the Gulf, Levant, and North Africa markets. His leadership was pivotal in realizing the Nissan NEXT business transformation goals while leveraging Nissan's heritage in the Gulf and wider Middle East. Under his guidance, Nissan Middle East and Nissan Saudi Arabia have launched several key products including the 2022 Patrol 70th Anniversary Edition and the All-New X-Trail.

Furthermore, under Sabbagh’s leadership, Nissan was recognized as a "Great Place To Work" in the Middle East. This accolade reflects the dedication and collective efforts of a diverse team working towards creating an equitable and inclusive workplace.

Sabbagh's educational background includes a Bachelor’s Degree in Business/Hotel Management in Marketing from the University of West London, along with executive certifications from Harvard Business School and Wharton Executive Education. His industry standing was further highlighted by Forbes Middle East in their Global Meets Local 2023 ranking of top 50 business leaders.

This leadership reshuffle within Nissan's AMIEO Region aligns with the company's strategy to strengthen its team across key markets. Sabbagh's appointment is expected to drive further growth and success for Nissan and INFINITI in the Middle East.