Unlock The Secrets Of Arabia: A Journey Beyond The Sands With INFINITI

INFINITI Middle East has wrapped up filming for its new series, "Undiscovered Arabia." This campaign features four regional adventurers who explore the Middle East's hidden treasures. The series aims to highlight the region's beauty and diversity through captivating visuals and stories.

The series isn't just about showcasing landscapes; it aims to inspire viewers to explore their surroundings. Each adventurer's journey encourages people to find extraordinary elements in familiar places, urging them to appreciate their own countries' hidden gems.

Meet the Adventurers

Ishaq Madan from Bahrain starts his journey at the Tree of Life, a 400-year-old mesquite tree thriving in Bahrain's desert. This ancient tree stands as a symbol of Bahrain's rich and untamed spirit.

Cheb Moha from the UAE delves into the bustling merchant scene, offering a fresh look at the nation's vibrant history. His exploration of thriving markets blends old-world charm with modern hustle, showcasing the UAE's dynamic mix of tradition and innovation.

Jaber Ali takes viewers on a tour of Qatar's desert, where Richard Serra's monoliths rise majestically from the sands. These structures represent Qatar's blend of ancient heritage and contemporary art, highlighting the country's innovative spirit.

The Essence of Exploration

Laura Alho, also known as Blue Abaya, explores Taif in Saudi Arabia during rose-picking season. Her journey through fragrant rose fields captures Saudi Arabia's natural beauty and cultural heritage, emphasizing a land where tradition thrives.

"Undiscovered Arabia" embodies T.S. Eliot’s words: "We shall not cease from exploration, and the end of all our exploring will be to arrive where we started and know the place for the first time." The series invites viewers to rediscover their homeland with fresh eyes.

INFINITI Middle East is known for its luxurious vehicles and adventurous spirit. Through "Undiscovered Arabia," INFINITI celebrates the Middle East's cultural richness and diversity, fostering a deeper connection with its untold stories and hidden gems.

The campaign encourages curiosity and embracing the unknown. With INFINITI’s latest initiative, viewers are invited to start their journey right at home, discovering treasures just beyond their doorstep.