INFINITI Launches in Iraq, Paving The Way For Growth In The Luxury Car Market

Al Sour, under the Muhanad Group, has been named the authorized distributor for INFINITI in Iraq by INFINITI Middle East, a division of Nissan Middle East. This collaboration is set to introduce sales, services, and parts facilities in major cities including Baghdad, Erbil, and Sulymanyiah.

The aim is to bring forward the essence of modern Japanese luxury and exceptional hospitality that INFINITI is known for, focusing on superior customer service and excellence. The strategic alliance is poised to redefine luxury car ownership in Iraq. It reflects a mutual commitment to catering to the evolving needs of the luxury automotive market.

Thierry Sabbagh, Divisional Vice President and President of the Middle East and KSA for Nissan and INFINITI, stated, "We are pleased to welcome Al Sour to the INFINITI family as an authorised distributor in the Republic of Iraq. The country is a key player in the Middle East's automotive market and with their support, we are excited to elevate the INFINITI brand to new heights, setting the standard for Japanese luxury in Iraq."

Albert Khreiche, Managing Director at INFINITI Middle East, remarked on the expansion into Iraq as an important move. He said, "INFINITI Middle East is delighted to expand into a pivotal automotive market for the region in the Republic of Iraq. With Al Sour as our trusted partner, we are confident in upholding our promise of an exceptional customer experience, and the human-first mindset."

Ahmad Msher, President and CEO of Al Sour Automotive, added, "It is a privilege to be appointed as the official distributor for INFINITI in in the Republic of Iraq. We are dedicated to bringing a superior automotive experience to the market, aligning with the country's growing demand for luxury. Our goal is to not only meet, but exceed customer expectations, building trust and contributing to the ongoing success of the INFINITI brand in this dynamic market."

This alliance marks a significant milestone in the automotive industry in Iraq, promising a superior standard of luxury and customer service. It signifies a positive outlook for the future of the luxury car segment in the country, with both INFINITI Middle East and Al Sour committed to ensuring a top-tier ownership experience for their customers.