Ford Inaugurates Innovative State-Of-The-Art Showrooms In Al Ain

Ford Motor Company recently celebrated the opening of Premier Motors' new state-of-the-art Ford & Lincoln showrooms and service center in Al Ain. At the helm of the inauguration was Kay Hart, International Markets Group President for Ford, showcasing the company's commitment to enhancing its presence and customer service in the UAE.

The expansive 157,000 square feet 3S (Sales, Service, and Spare Parts) complex is strategically located on Khalifa Bin Zayed Al Awwal St in Al Ain, underscoring a monumental shift towards providing unparalleled automotive experiences. Ashok Khanna, CEO of Premier Motors, expressed his enthusiasm for the facility, stating it is aimed at offering world-class ownership experiences, coupled with Ford's exceptional service standards.

Kay Hart, reflecting on the partnership with Al Tayer Motors, highlighted the facility's role in Ford's growth strategy across the Middle East. This move by Ford underlines the brand's dedication to meet the evolving needs of its customers in the UAE, providing top-tier products, services, and overall experiences.

The event saw distinguished guests including Dr. Tariq Humaid Al Tayer, Director; Saeed Humaid Al Tayer, Managing Director; Ashok Khanna, Chief Executive Officer; along with senior executives from both Ford and Premier Motors. This launch marks a significant milestone, emphasizing Ford's strategy to deepen its roots within the UAE and broader Middle East region.

The showrooms are a vivid representation of Ford's commitment to innovation and excellence, adhering to the latest Ford Signature and Lincoln Vitrine international guidelines. These spaces are not just about showcasing vehicles; they are designed to offer an immersive experience, with dedicated areas for approved pre-owned cars, vehicle configuration zones, and branded merchandise displays.

With an eye on the future, the facility is equipped to display electric vehicles (EV), including the infrastructure necessary for EV charging. This forward-thinking approach aligns with the global shift towards sustainable transportation solutions.

Exclusive Offers and Premium Services

The Ford showroom features 16 new vehicles, each available with a five-year or 100,000 kilometres warranty and service contract. Additionally, five Ford Approved vehicles are on offer, each undergoing a rigorous 164-point check-up, guaranteeing quality and reliability.

The Lincoln showroom, on the other hand, features four new vehicles and two Lincoln Certified vehicles, all backed by a comprehensive 200-point premium inspection. Customers benefit from a two-year service contract, Lincoln Certified warranty, and a history guarantee, ensuring peace of mind and satisfaction.

Comprehensive Service Facility

The service center spans over 62,000 square feet, including a dedicated service area with 16 bays for Ford & Lincoln, and a body shop with 13 service bays. The Spare Parts center, covering more than 8,400 square feet, is fully stocked to support the service center's needs, emphasizing efficiency and customer satisfaction.

In line with Ford's commitment to sustainability, the facility incorporates environmentally friendly technologies across its water, air conditioning, and lighting systems, setting a new standard for automotive service centers in the region.

This landmark opening in Al Ain is a testament to Ford and Premier Motors' dedication to offering exceptional automotive experiences. It not only strengthens Ford's position in the UAE but also signifies its ongoing mission to lead with innovation, sustainability, and customer-centric services in the automotive sector.