EXEED By Al Ghurair Motors Unveils Flagship Showroom On Sheikh Zayed Road, Dubai

EXEED, represented exclusively by Al Ghurair Motors, has recently celebrated the grand opening of its flagship showroom along the Sheikh Zayed Road on June 7, 2024. This landmark event highlights the brand's rapid growth within the UAE, showcasing its commitment to dominating the UAE's luxury automotive sector with its range of premium SUVs.

The inauguration saw the presence of guests from Chery Automobile Co. Ltd., along with key EXEED stakeholders, including John Iossifidis, Group Chief Executive Officer of EXEED by Al Ghurair Motors, Saif Al Ghurair, Zhang Guibing, Executive Vice President of Chery Automobile, and Zhang Jinsong, President Assistant of Chery Automobile.

The new flagship showroom, located in the vibrant Gold & Diamond Park on Sheikh Zayed Road and spanning 475 sq m, is set to redefine the standard for customer experience and service within the automotive sector. The space has been meticulously designed to offer an inviting and engaging environment for customers, featuring modern aesthetics that complement the brand's pioneering service concept. Visitors to the showroom have the unique opportunity to explore EXEED's comprehensive range of models, including the TXL, VX, LX, and RX, each showcasing the brand's focus on advanced engineering and luxurious design.

John Iossifidis, Group Chief Executive Officer of EXEED by Al Ghurair Motors, expressed his enthusiasm about the new showroom, stating, "The opening of our flagship showroom in Dubai underscores the growing success and demand for EXEED by Al Ghurair Motors in the UAE. Our strategic expansion caters to the increasing interest in our luxury vehicles in the Emirates. Our vehicles embody the perfect blend of luxury and innovation, designed to meet the diverse needs of discerning drivers. This milestone marks a significant step forward in our ongoing mission to establish a distinctive presence in the UAE."

Strategic Expansion and Future Plans

The Sheikh Zayed Road showroom is EXEED by Al Ghurair Motors' third showroom unveiling in the UAE and its second in Dubai, all within a span of 12 months since its launch in the Emirates' automotive sector. This expansion is a direct response to the growing demand for premium vehicles across the country. With a focus on accessibility and convenience, the showroom allows prospective buyers to test drive and purchase vehicles seamlessly. Furthermore, EXEED plans to continue its expansion across the UAE, with more showroom openings and the introduction of electric vehicle and hybrid models on the horizon.

This strategic growth not only solidifies EXEED's position in the UAE's luxury automotive market but also aligns with the brand's vision to cater to a wider audience by offering a diverse range of advanced, premium vehicles.