Chery Unveils All-New TIGGO 9 SUV For UAE And MENA Markets, Redefining Luxury And Performance

In a strategic move to capture the growing demand for premium SUVs in the UAE and MENA region, Chery UAE and AW Rostamani Group have unveiled the TIGGO 9. This flagship SUV, the largest in the TIGGO series, aims to redefine standards of elegance, safety, and performance in the competitive SUV market.

The TIGGO 9's entry into the market is marked by its innovative design and high-performance features, designed to offer a sophisticated driving experience while ensuring lasting value. As the first generation of its model, it directly responds to the increasing appetite for robust, luxury SUVs in the local market.

The interior of the TIGGO 9 is a sanctuary of luxury and advanced technology. It features an 8-way power-adjustable driver's seat with comprehensive amenities such as lumbar support, memory settings, and massage functions, ensuring ultimate comfort. The SUV is equipped with a 540-degree HD camera system and voice control for a seamless driving experience, while its eco-friendly hybrid 3DHT powertrain promises efficiency.

Entertainment is elevated with a 14-speaker surround sound system, enhancing every journey with immersive audio quality. The vehicle also offers practicality with its auto-folding rear seats, which can transform the cabin into a spacious bed, reflecting its versatility.

Safety remains a paramount concern for the TIGGO 9, which boasts a 5-star Euro NCAP rating. It is equipped with 13 ADAS systems, including lane-keeping assist, emergency braking, and adaptive cruise control, alongside 10 airbags for comprehensive protection. The reinforced steel frame of the SUV, combined with advanced features like intelligent voice control and adaptive cruise control, offers drivers a heightened sense of security and comfort. The integration of cutting-edge exterior and interior technology also enhances the SUV's convenience and safety features, making it a compelling choice for consumers prioritizing security on the road.

Michel Ayat, CEO of AW Rostamani Automotive Group, highlighted the significance of the partnership with Chery and the introduction of the TIGGO 9. He stated, "Our partnership with Chery represents a significant milestone in the UAE's automotive evolution. Today Chery Global has sold more than 15 million vehicles worldwide. The TIGGO 9 exemplifies this progress, as demand for Chinese vehicles in the region continues to rise. With their competitive prices, innovative features, and growing appeal among car enthusiasts, Chinese car brands have captured more than 12% of the UAE market in 2024 — up from just 4-5% in previous years.

"Our collaboration ensures that we continue to offer the very best in performance and luxury, redefining what consumers expect from today's vehicles." He further added, "AW Rostamani's legacy of quality, trust, and customer satisfaction aligns seamlessly with Chery's innovative approach, ensuring that our customers experience the best in automotive excellence. The TIGGO 9 is not just a car but a statement of sophistication, elegance, performance, technology, and safety."

Zaher Sabbagh, Director of Chery UAE, also expressed enthusiasm about the launch, stating, "With the launch of the TIGGO 9, we are introducing a model that redefines expectations for an SUV. As the largest model in the TIGGO lineup, it combines enduring design, high-end technology, and reliable performance to cater to UAE drivers looking for a vehicle that balances elegance with strength. This milestone reaffirms Chery's dedication to delivering premium products and sophisticated driving experiences to the UAE and regional markets."

The TIGGO 9's design philosophy, "Conquer with You, Guard for Love," is manifested in its bionic-inspired aesthetic, featuring the iconic Tiger Eyebrow Bow, Sharp Teeth accents, and a diamond-accented grille. These elements, coupled with the rear diamond-shaped taillights and tiger-stripe fog light frames, underscore the SUV's robust and stylish presence on the road.

The SUV's user experience is enhanced by a 15.6" 2.5K HD touchscreen and heads-up display, which provide drivers with vital information without causing distractions. These features, alongside the emphasis on comfort, safety, and innovation, position the TIGGO 9 as a prime option for those seeking luxury, performance, and peace of mind.

As part of its broader strategy to cement its presence in the UAE, Chery has inaugurated showrooms in Sharjah and Dubai and is expanding into Abu Dhabi with the Sheikh Rashid Bin Saeed showroom and the Mussafah service center. This expansion underlines Chery's long-term commitment to the MENA automotive market, aiming to cater to the sophisticated demands of local consumers for high-performance vehicles.