Al Tayer Motors To Bring VinFast Electric Vehicles To The UAE Market

In a significant development for the UAE's automotive sector, Al Tayer Motors, a leading automotive dealership in the region, has entered into an exclusive partnership with VinFast Auto, an electric vehicle (EV) manufacturer. This strategic alliance earmarks Al Tayer Motors as the exclusive dealer of VinFast vehicles in the UAE, setting the stage for the introduction of VinFast's e-SUV models into the local market.

The partnership was officially announced recently, with plans to inaugurate the first VinFast facility in the UAE by 2024. This opening will mark the debut of four VinFast e-SUV models, namely VF 6, VF 7, VF 8, and VF 9, with additional models expected to follow. This move is aligned with the UAE's ambitious vision to enhance its green mobility infrastructure and increase the share of EVs on its roads to 50% by 2050.

Ta Xuan Hien, Chief Executive Officer of VinFast Middle East, highlighted the significance of the agreement, stating it as a critical milestone in VinFast’s strategy to expand its footprint globally. "The agreement with Al Tayer Motors is an important milestone in VinFast's global market expansion strategy. We believe this reputable and experienced partner will help VinFast bring the highest quality products and services to customers in the UAE," he noted. Hien emphasized VinFast's commitment to delivering smart, eco-friendly EV mobility options that align with the UAE's sustainable development goals.

Al Tayer Motors' Commitment to Excellence

Al Tayer Motors, known for its award-winning service and more than 40 years of success in the UAE automotive industry, is poised to enhance the EV buying experience in the UAE. Ashok Khanna, Chief Executive Officer of Al Tayer Motors, expressed enthusiasm about introducing VinFast to the vibrant UAE market. "We believe the partnership between Al Tayer Motors and VinFast will offer the ultimate EV experience to UAE customers while amplifying the brand globally," Khanna stated. He further highlighted Al Tayer Motors' comprehensive approach, combining physical infrastructure and advanced digital platforms, to facilitate seamless car ownership.

The collaboration between Al Tayer Motors and VinFast is a testament to both companies' dedication to diversifying product offerings and supporting the UAE's green mobility vision. It also underscores VinFast's strategic shift to a hybrid sales model since the fourth quarter of 2023, moving from direct sales to leveraging a global dealer network. This adjustment aims to enhance VinFast's presence not only in the UAE but also in key markets across the United States, Canada, Europe, and neighboring countries in Asia and the Middle East.