Adamas Motors Unveils New Showroom For INEOS Grenadier In Abu Dhabi’s Corniche Road

Adamas Motor Group has proudly inaugurated its latest INEOS Grenadier Sales Facility, nestled along the esteemed Corniche Road in Abu Dhabi's vibrant center. This exclusive boutique is home to the full range of INEOS Grenadier models, served by a team of Sales Consultants dedicated to providing an unparalleled buying and vehicle ownership journey.

The INEOS Grenadier, a product of British design ethos fused with German engineering precision, stands out as a rugged, all-terrain 4X4 vehicle. It promises unmatched off-road performance without compromising the premium comfort, refinement, and quality that today's drivers expect.

Since the commencement of its delivery in the UAE in 2023, the INEOS Grenadier has been met with exceptional acclaim, indicating a bright future for the brand in the region. This expansion is a direct response to the vehicle's positive reception and reflects the growing confidence in the INEOS brand's potential.

Karl Hamer, Chairman & CEO of Adamas Motor Group, expressed his enthusiasm: "We are tremendously excited to introduce the INEOS Grenadier to the capital of the UAE with this new, high-profile location. Our expert team is ready to welcome all local customers and enthusiasts, and I am confident that we will deliver an exceptional ownership experience that perfectly complements the excellence of this remarkable product."

Tim Abbott, Regional Head, Middle East & Africa at INEOS Automotive, also shared his thoughts: "We would like to thank and congratulate the whole team at Adamas Motors on the opening of this excellent new facility. This great milestone is a testament to their ongoing commitment, and we look forward to celebrating future achievements together, as well as seeing Abu Dhabi customers embracing the Grenadier."

The INEOS Grenadier’s Engineering Marvel

The INEOS Grenadier's architecture is built around a robust box-section ladder frame chassis, complemented by heavy-duty solid beam axles, a two-speed transfer case, and up to three locking differentials for superior traction. It's powered by a BMW-sourced 3.0-litre turbo-charged inline six-cylinder gasoline engine, fine-tuned specifically for the Grenadier. Practicality is at the heart of its design, featuring a 70:30 split rear door, integrated roof mounting bars for added cargo flexibility, and pre-wiring for auxiliary lamps and accessories, ensuring readiness for any adventure.

Inside, the Grenadier combines functionality with the latest technology for comfort and ease of use. Its interior boasts an intuitive layout with physical switches for easy access during movement and a central touchscreen for essential vehicle functions. An overhead console adds convenience for off-road and auxiliary controls, while hose-out rubber flooring and leather seating offer durability and luxury. The vehicle is designed to handle both work and leisure challenges with ease.

Special Editions for the Adventurous

The Grenadier Trialmaster Edition is tailored for extreme off-road enthusiasts, featuring a raised air intake, an exterior utility belt, and an auxiliary battery. It is equipped with front and rear differential locks and rugged BFGoodrich All-Terrain T/A KO2 tires, ensuring it can tackle the toughest terrains.

For adventurers, the Grenadier Fieldmaster Edition is the ideal companion, offering full-grain leather seats, a premium sound system, and carpet floor mats for added comfort. Safari Windows in the roof enhance ventilation and can be removed for an open-air experience.

The largest model, the Grenadier Quartermaster double cab pick-up, exemplifies off-road prowess with a longer wheelbase that provides a spacious cargo area. Capable of carrying up to 835kg, it can easily transport a standard euro pallet, making it a versatile choice for both work and adventure.