Agoda Partners with Saudi Tourism Authority to Launch 'Spectacular Saudi' Campaign for Asia-Pacific Travelers

Agoda, through its Rocket Travel by Agoda division, has forged a strategic alliance with the Saudi Tourism Authority, introducing a groundbreaking initiative aimed at promoting Saudi Arabia as a prime travel destination to the Asia-Pacific audience.

This collaboration, unveiled at WiT Singapore, kicks off with the "Spectacular Saudi" campaign, which promises to enrich travelers' experiences by highlighting Saudi's cultural richness and diverse attractions through compelling storytelling and specially curated experiences, complemented by enticing offers.

The "Spectacular Saudi" campaign, which is set to continue until February 28, 2026, focuses on attracting tourists from 11 key Asian markets, including Singapore, Malaysia, China, India, and several others.

The campaign will utilize Agoda's Media Solutions for its advertising efforts, targeting active travelers and aiming to significantly boost tourist numbers to Saudi through a comprehensive digital and external marketing strategy.

This partnership marks a pivotal step in Saudi Tourism Authority's strategy to heighten the country's tourism profile on a global scale.

With a mutual goal of driving visitor numbers, Agoda will leverage its robust online presence and expansive digital reach.

The campaign will feature a variety of marketing tools, such as onsite banners and social media boosts, along with additional discounts on select accommodations within Saudi, all designed to encourage bookings and enhance the visibility of Saudi's tourism offerings.

Travelers will be treated to a carefully designed digital experience through dedicated landing pages that showcase Saudi's lesser-known treasures and iconic landmarks.

These pages will not only guide travelers in exploring the country's attractions but will also spotlight hotels in Saudi, offering them premium visibility to thousands of potential visitors, thereby driving bookings and supporting the local hospitality industry.

Damien Pfirsch, Chief Commercial Officer at Agoda, expressed enthusiasm about the collaboration, stating, "We are pleased to collaborate with the Saudi Tourism Authority on the upcoming initiatives, kicking off with the 'Spectacular Saudi' campaign. By combining our experience in engaging travelers from Asia with their vision for the Kingdom, we aim to foster new connections and inspire more visitors to discover Saudi Arabia's unique destinations. We look forward to supporting our partners throughout this campaign and contributing to the continued growth of Saudi Arabia's tourism sector."

Echoing this sentiment, Alhasan Aldabbagh, President of APAC at the Saudi Tourism Authority, highlighted the significance of this partnership, "Our strategy at the Saudi Tourism Authority is focused on high-impact partnerships that offer unrivaled access to global consumer markets. By leveraging Agoda's extensive reach, we are driving direct conversion, ensuring that Saudi is positioned as the top choice for millions of travelers. This campaign is important for accelerating the country's tourism growth."

The collaboration between Agoda and the Saudi Tourism Authority is more than just a marketing venture; it's a shared vision aimed at showcasing Saudi's vibrant culture and natural beauty to the world.

Agoda's vast network, encompassing over 6 million properties, flights, and activities, is set to play a crucial role in bringing this vision to life. This partnership is poised to offer travelers not only value and variety but also a unique opportunity to explore the rich heritage and diverse experiences that Saudi has to offer.

This strategic alliance is a significant step towards enhancing Saudi's appeal as a major tourist destination in the global arena, promising exciting opportunities for cultural exchange and tourism growth.