From UX Studio to AI Innovator: The Surgy Health Story

Born from the partnership of a UX design expert and an enterprise sales veteran who first crossed paths at Accenture in 2010, Surgy Health has transitioned from a UX studio into an AI-native healthcare software provider, currently supporting hospitals throughout India and the Gulf.

While many healthcare AI startups launch with little more than a pitch deck, few can claim a founding narrative that predates the company by over a decade.

Based in Bengaluru, Surgy Health develops an AI-native software suite tailored for mid-market hospitals across India and the Gulf Cooperation Council (GCC). The platform integrates AI clinical documentation, compliance training, patient engagement, revenue CRM, and voice automation into a unified system, rather than a fragmented collection of disparate tools. The founders, however, did not begin their journey in health tech. One managed a UX design studio, while the other spent 14 years in enterprise sales and operations. This is the story of how that UX studio evolved into the healthcare AI company found at surgy.health, and the reality of what it delivers today—from AI-driven clinical documentation used by doctors in Kuwait to compliance training platforms deployed across a 242-centre dialysis network in India.

From UX Studio to Healthcare AI: The Story Behind the Pivot

Mohammed Jamil Nasir and Pankaj Singh Brijwal first met in 2010 as new hires at Accenture, navigating their induction and training together. Over the next 14 years, despite pursuing different career paths in different cities, they maintained a close friendship, exchanging ideas as their professional lives evolved.

Nasir’s career focused on technology, product development, and design. In 2020, he established Surgyy Design Labs, a UX and product design studio. He bootstrapped the venture from a solo freelance project into an 8-person team that completed over 50 projects for various startups and enterprises. By 2022, he took on a new challenge, leading UX for the U.S. healthcare vertical at Tredence Inc. There, he worked directly on a healthcare AI product called HealthEM.ai and proposed over 40 generative AI use cases to healthcare clients, gaining both practical experience and the entrepreneurial drive to innovate within the healthcare AI space.

Brijwal’s career was built on sales. His 14-year tenure in enterprise IT sales, go-to-market strategy, and operations at firms like Wipro and Niveus Solutions provided him with deep insight into how large organizations procure software and the challenges they face post-implementation. Additionally, having been married for over 5 years to a practicing gynecologist, he developed a personal interest in health tech alongside his professional expertise. In February 2024, Brijwal transitioned into entrepreneurship, staying connected with Nasir and utilizing the existing client base of Surgyy Design Labs to deepen their involvement in the healthcare sector.

Nasir transitioned to a full-time role as Founder, Product & Tech in May 2025, closing the design studio he had spent 5 years building to launch a new venture. Surgyy Design Labs served as the foundation for Surgy Innovation Labs, with its hospital-facing brand becoming Surgy Health. Since then, this strategic pivot has resulted in 4 live products, with 2 additional solutions currently in development.

This marks the brief history of how a UX design studio transformed into a healthcare AI company—and why the rebranding from Surgyy Design Labs to Surgy Health was less of a marketing tactic and more of a reflection of the company's true identity.

Our Purpose, Vision & Value Proposition

When asked about the mission of Surgy Health, the founders provide a consistent answer that defines their core philosophy: hospitals should prioritize delivering exceptional patient care rather than managing operational and revenue inefficiencies. This objective dictates the scope of the Surgy Health product suite. Every tool is designed to address a specific operational bottleneck—whether it involves time, staff, or revenue—rather than simply adding features that appear attractive in a roadmap meeting.

The value proposition is equally precise: Surgy Health offers an AI-powered software suite designed to help hospitals enhance quality, optimize operations, maximize value, and secure revenue. Internally, the company defines its position as the AI operational layer for mid-market hospitals—a specific target segment. Surgy Health focuses on hospital groups with 3 or more locations and 300 to 1,000+ beds, avoiding both single-clinic setups and billion-dollar chains that already utilize custom-built software.

This strategic focus serves as a vision statement. While large hospital chains can afford bespoke software and small clinics often rely on spreadsheets and WhatsApp, the segment in between—hospital groups with significant operational complexity but no in-house engineering team—is where Surgy Health excels. Consequently, every Surgy Health product is engineered to integrate with a hospital's existing HIS or EHR system, rather than requiring a complete replacement of current infrastructure.

Why Healthcare Is Ready for AI at Scale

Three key developments explain the timing of Surgy Health’s strategy. First, generative AI and healthcare-specific models have achieved production readiness; AI scribes are currently reducing clinical documentation time by 50 to 70% in real-world deployments. Second, hospitals are facing increasing margin pressures, with the World Health Organization forecasting a global shortage of over 10 million healthcare workers by 2030. Third, healthcare data is finally available at scale—India's Ayushman Bharat Digital Mission has issued over 700 million digital health IDs, creating the connected infrastructure necessary for AI-native healthcare tools to function effectively.

Surgy Health’s product suite is built to leverage these three shifts, which is why the company positions itself not as a single software product, but as an AI operational layer that integrates with a hospital's existing workflows.

Introducing the Surgy Health Platform

The purpose, vision, and timing all culminate in software that doctors and nurses use daily. The Surgy Health platform currently consists of six connected products: SurgyScribe, SurgyLearn, SurgyCRM, and SurgyFrontdesk, which are live across hospital groups in India, Kuwait, and Bahrain, alongside SurgySettle and SurgyInsight, which are currently in the proof-of-concept phase with early partners. Each tool was developed to consolidate multiple disparate systems into one, with every product designed to share data seamlessly with the others.

SurgyScribe — AI Clinical Documentation

Physicians often lose 2 to 4 hours daily to documentation, with some industry estimates suggesting this accounts for up to 40% of their working time. SurgyScribe, the company's AI clinical documentation and medical scribe tool, listens to doctor-patient consultations and generates structured, EHR-ready notes in real-time, supporting 89 languages. It includes an AI Clinical Review layer that identifies gaps before the physician finalizes the note. The tool integrates bidirectionally with a hospital's existing EHR or HIS, pushing back relevant medications, ICD codes, and investigations, while auto-suggesting ICD and CPT codes to minimize claim denials. In practice, a multispecialty clinic in Kuwait reduced documentation time from 10–15 minutes to approximately one minute per note, while a multi-location hospital group in India reported an 85–90% reduction after moving away from paper records. It effectively replaces standalone dictation software and outsourced medical transcription services.

SurgyLearn — AI-Powered Compliance Training

SurgyLearn is the company's AI-driven compliance training and workforce learning platform, designed for hospital groups that require trackable, auditable, and NABH- or JCI-compliant training, rather than relying on spreadsheets and WhatsApp. By uploading a clinical SOP or policy manual, the platform automatically generates a structured, quizzed course in hours. It features built-in AI proctoring to replace third-party exam monitoring and syncs with HR systems to automatically assign mandatory training to new hires. It also includes two dozen pre-packaged healthcare compliance courses. A major dialysis-care network currently uses SurgyLearn across 242 centres with over 2,000 employees, reporting near-perfect satisfaction. It is designed to replace generic learning management systems, separate proctoring tools, and manual attendance trackers.

SurgyCRM — Patient Engagement & Revenue CRM

SurgyCRM is a patient engagement and revenue CRM designed to prevent leads and follow-up revenue from slipping through the cracks. It consolidates all inbound channels—including website, WhatsApp, and walk-ins—into a single AI-routed inbox. It tracks structured care journeys across 11 specialties, utilizes QR-code patient feedback to escalate urgent issues to department heads, and provides field sales teams with GPS-verified visit tracking via a mobile app. All WhatsApp messages are sent from the hospital's verified business account, and leads are only marked as "converted" once verified against an actual HIS appointment. SurgyCRM replaces the need for separate CRM, feedback, and field-sales tracking tools, typically at half the combined cost.

SurgyFrontdesk — AI Voice Agent for Patient Communication

SurgyFrontdesk is an AI voice agent for hospitals that manages inbound and outbound patient calls, ensuring missed calls do not result in lost patients. It handles appointment scheduling, rescheduling, automated reminders, and post-visit feedback calls, reducing call-centre workloads by up to 80% and capturing revenue that front desks operating at capacity often miss. Call outcomes are integrated directly into SurgyCRM, ensuring that patients who call in and those who submit website forms are managed within the same pipeline. It is designed to replace the need for additional call-centre staff or outsourced BPO services, without requiring patients to remember a new contact number.

SurgySettle & SurgyInsight — What's Next (POC Stage)

Two additional products are currently undergoing proof-of-concept testing with early hospital partners and are not yet generally available. SurgySettle is being developed as an AI-based revenue cycle and reconciliation tool, aimed at automating hospital discharge, TPA claims, and accounts-receivable workflows, with a goal of reducing accounts receivable by approximately half. SurgyInsight is a conversational analytics layer that will allow hospital leadership to query data regarding revenue, occupancy, and length of stay using plain language, eliminating the need for manually generated reports. Both are in the POC stage, with development guided by feedback from pilot hospitals.

Built for Hospital-Grade Trust

Security is a foundational element of the Surgy Health platform rather than an afterthought. Features include encryption at rest and in transit, role-based access control, OTP-based authentication, tamper-evident audit logs, and database-enforced tenant isolation for multi-location hospital groups. These measures align with the requirements of NABH, JCI, and ISO 27001 audits. Hospital-grade compliance was a primary reason clients chose to consolidate their operations onto one platform rather than managing six disconnected vendors.

This security baseline is just the beginning. Surgy Health is initiating HIPAA compliance efforts as the first step in a broader security roadmap that includes ISO 27001, SOC 2, and GCC-specific frameworks like ADHICS. These certifications are essential for securing larger hospital accounts and establishing a direct presence in the GCC, which the company has prioritized as it pursues external funding.

In His Own Words: A Conversation With Mohammed Jamil Nasir

We spoke with Mohammed Jamil Nasir, Surgy Health's Founder for Product & Technology, to understand why a successful UX studio founder would transition into healthcare AI. Here is his perspective, in his own words.

Q: What drove your decision to transition from a UX studio to the healthcare AI sector?

"A lot of good UX studios have grown into real, sustainable businesses — I want to be fair to the model, because it's not that it doesn't work. But personally, somewhere between 2020 and 2022, I kept running into the same three walls. Recurring revenue is genuinely hard to build in a studio: you deliver a great project, and then you're back out looking for the next one, because that revenue rarely turns into something predictable. Every project also needs real founder involvement — the value clients are paying for is tied to judgment calls you personally make on their specific problem, so you can't fully step back even as the team grows. And growth ends up tied almost entirely to how many new projects you can keep winning and delivering well, which is a genuinely tiring way to scale, because it demands more of the founder over time, not less."

"What I wanted was a business that could scale independent of how many hours I personally put into any one client relationship. I'd spent those same years as a product architect, and honestly, building multiple products was the part of the job I enjoyed most. So I combined that with my SaaS background and went looking for the right niche — a defined customer base I could build a genuinely scalable company around, instead of another studio."

Q: Why did you choose healthcare specifically?

"That conviction goes back further than Surgy. After my first startup, I joined Tredence and ended up working on their U.S. healthcare vertical — that's really where the passion took hold. I was close enough to see how hospitals actually operate day to day, and the scale of operational inefficiency in the industry isn't abstract once you're inside it. Doctors buried in documentation instead of seeing patients. Training that happens, but that nobody can actually verify. Revenue leaking out through gaps nobody is tracking. I kept thinking: this is a problem technology, and now specifically AI, can meaningfully solve — in a way that gives clinicians back time for patient care instead of paperwork."

"Healthcare also isn't an industry that gets solved once and disappears. If you fix a real operational problem for a hospital, that value compounds for years. That combination — the scale of the problem, the timing of AI, and a long runway — is what pulled me in, and it's what led directly to building Surgy Health."

Q: Why build multiple products instead of focusing on just one?

"It comes back to the same math that pushed me out of the studio model in the first place. We made a deliberate choice to go deep on one well-defined type of customer — mid-market hospital groups — instead of chasing a broad market with a single point solution. Once you're actually inside a hospital, you see they don't have one problem, they have five or six: documentation, compliance training, patient engagement, front-desk load, revenue leakage. If we can solve several of those using a shared AI and engineering stack, we get a real land-and-expand model — we earn a customer once, and then keep earning more of their business without anywhere close to the same acquisition cost each time."

"It also means our engineering effort compounds instead of resetting: an improvement we make for SurgyScribe often makes SurgyCRM or SurgyLearn better too, because they sit on the same underlying platform. And because the stack is shared, the team doesn't need to be retrained from scratch for every new product. That's the whole bet — solve deeply for one customer we understand well, with a connected set of products, instead of solving one narrow problem for everyone."

Q: What does it actually look like when a hospital runs more than one Surgy Health product at once?

"That's honestly where the platform earns its keep. Take a single patient visit. SurgyScribe documents the consultation and automatically flags a follow-up action — a repeat test, a medication review, whatever the doctor noted. That follow-up doesn't just sit inside a note; it flows straight into SurgyCRM, which tracks it against a structured care journey and knows exactly when that patient is due for their next touchpoint. If the patient doesn't respond to a WhatsApp reminder, SurgyFrontdesk can pick up the phone and close the loop with an actual call."

"None of that requires a coordinator to manually track a spreadsheet or remember to follow up — the documentation, the care journey, and the follow-up all happen in the same motion, automatically. And because SurgyCRM is watching the OPD-to-IPD or consultation-to-surgery conversion at the same time, that same follow-up loop is also what's protecting revenue that would otherwise leak out quietly. A hospital isn't closing a clinical loop and a revenue loop separately — with SurgyScribe, SurgyCRM, and SurgyFrontdesk connected, it's the same automated loop doing both. That's the piece most point solutions simply can't do, because they were never built to talk to each other in the first place."

Where Surgy Health Goes From Here

Surgy Health currently partners with hospital groups across general and specialty care, a national dialysis network, and multi-location chains in India, Kuwait, and Bahrain, with expansion underway in Qatar and Saudi Arabia. Four products—SurgyScribe, SurgyLearn, SurgyCRM, and SurgyFrontdesk—are currently in production, while SurgySettle and SurgyInsight are progressing through proof-of-concept ahead of a broader launch.

This progress is driven by more than just the two founders. Surgy Health operates with an 8-member team, many of whom are early in their careers—talented engineers and product builders who might otherwise be shadowing others at larger firms. Instead, they are actively shipping and managing complex healthcare workflows with minimal supervision, and both founders express gratitude for having such a capable team at this stage of the company's growth.