How The Shakti Collective is Transforming Independent Cinema Through Film Mounting

The Shakti Collective Broadens Scope to Include Film Mounting, Strategic Planning, and Monetisation Ecosystem for Independent Cinema. NATIONAL, June 2 2026: With India stepping into a transformative period of culturally grounded narratives and mythology-based cinematic universes, The Shakti Collective (TSC) is widening its footprint in the entertainment sector. Under the leadership of founder Rohith Sobti, the organization is launching a comprehensive ecosystem dedicated to film mounting, audience strategy, strategic partnerships, and sustainable monetization for independent filmmakers.

Building on its successful strategic work regarding the positioning and non-theatrical monetization of the film Mahavatar Narsimha, TSC is currently aligning itself with several upcoming entertainment IPs, such as Hanuman Ansh and Mahaprabhu Jagannath. The firm’s broader objective is to assist independent projects in transcending standard release patterns by fostering robust audience ecosystems, ensuring cultural resonance, integrating music, securing strategic alliances, and generating scalable, long-term IP value.

Central to the TSC methodology is a concept the company terms "Film Mounting," a strategic framework that initiates well ahead of traditional release marketing. Rather than joining a project solely for the promotional phase, TSC partners with filmmakers during the concept, development, pre-production, or post-production phases. This allows them to craft how narratives resonate emotionally with viewers and transform into enduring entertainment IPs.

The ecosystem integrates:

• Strategic audience positioning
• Cultural and creative marketing
• Music and storytelling integration
• Community-led audience building
• Brand collaborations and partnerships
• Non-theatrical monetisation
• Experiential and digital expansion
• Franchise and IP development

Speaking about the collaboration with The Shakti Collective on Mahavatar Narsimha, director Ashwin Kumar said: "Mahavatar Narsimha was a deeply emotional and culturally rooted vision for us. What Rohith & TSC brought to the table was not just marketing guidance, but strategic thinking collaboration around how the film could connect with audiences at scale. Their expertise in monetizing the film helped us reach a global audience"

Producer Shilpa Dhawan added: "One of the most valuable aspects of working with Rohith ji & The Shakti Collective was their long-term IP mindset. We looked beyond immediate campaign that helped us think about audience engagement, partnerships, and monetization in a much wider way. Independent filmmakers today need collaborators who understand both creativity and sustainability."

TSC maintains that the evolution of Indian cinema toward conscious entertainment necessitates a more unified infrastructure—one that synthesizes storytelling, culture, music, community, strategy, and commerce into a singular, cohesive ecosystem.

Speaking on the larger vision, Rohith Sobti, Co-Founder of The Shakti Collective, said: "India is entering a powerful phase of culturally rooted storytelling. But independent filmmakers often lack integrated systems that help strategically mount and monetise their vision with the resources they have. At TSC, we are building an ecosystem where stories are not treated as isolated films, but as cultural IPs capable of creating communities, experiences, music, partnerships, and long-term audience relationships."

The organization is actively pursuing collaborations spanning films, music-driven entertainment properties, mythology-based cinematic universes, creator ecosystems, and experiential storytelling formats. Current strategic alignments feature Mahavatar Narsimha, Hanuman Ansh, and Mahaprabhu Jagannath, with a number of other entertainment IPs currently under consideration.

About The Shakti Collective

The Shakti Collective functions as a culture-first music and storytelling ecosystem, concentrating on original IP generation, artist development, strategic alliances, and audience ecosystems spanning film, music, and experiential projects. Operating at the nexus of culture, creativity, human potential, community, and monetization, the company aims to help Indian narratives achieve greater reach and impact with global audiences.

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