From Ludhiana to Beauty Moguls: The Seora Beauty Success Story

Three siblings from Ludhiana have successfully channeled their diverse skill sets into a thriving makeup venture known as SEORA Beauty. Ludhiana: What began as a collaborative concept among three siblings has blossomed into a homegrown cosmetics label that has fulfilled over 50,000 orders since its inception. Established by Anjum Khan, Aysha Khan, and Moin Khan, Ludhiana-based SEORA Beauty officially entered the market in July 2025 with a mission to provide high-quality makeup at accessible price points.

The narrative behind the brand is particularly compelling due to the founders' varied professional histories. Anjum Khan contributes expertise in the chemical sector and logistics, providing a strong foundation in product formulation. Aysha Khan leverages her background in digital marketing to manage branding, social media, and online outreach. Meanwhile, Moin Khan draws on his career in film and cinematography, utilizing his skills in photography, video production, and editing. By merging these distinct talents, the siblings were able to construct their beauty enterprise from the ground up.

Despite the polished nature of the initial product lineup, the brand’s journey to market was a lengthy process. The founders dedicated approximately one and a half years to refining product development, chemical formulas, and packaging design before the official debut of SEORA Beauty. Throughout this phase, the team evaluated nearly 50 different samples to ensure the final formulas met their standards. "We wanted to take our time before launching. For us, it was important to find the right formulas and packaging instead of rushing the products to market," said the founders.

SEORA Beauty debuted with a trio of offerings: Adore Me Liquid Lipsticks, Magic Blur Primer and Feather Touch HD Loose Setting Powder. Since then, the collection has grown to incorporate items such as Root Concealer Powder and Lip & Cheek Water Tint. Each product is crafted with daily beauty routines in mind, emphasizing practical solutions and budget-friendly pricing.

SEORA Beauty has also broadened its distribution channels beyond its direct-to-consumer website and is now available on platforms including Amazon, Flipkart and Myntra. The brand has also engaged with the public through various exhibitions held in Ludhiana and Chandigarh, allowing the founders to connect with customers personally and gain insights into their specific preferences.

For the three siblings, this venture has served as a practical application of merging skill sets that typically reside in separate corporate departments. By leveraging their individual expertise, they have managed product development, digital marketing, and visual content creation in-house. Since its July 2025 launch, SEORA Beauty has fulfilled over 50,000 orders and remains committed to growing both its product catalog and market footprint.