Oriflame Northeast Yatra: Fueling the Future of India's Creator Economy

Oriflame’s Northeast Influencer Yatra, the country’s most expansive Whosthat initiative, is generating significant buzz by opening doors for women and youth. As India’s creator economy continues to surge, the Oriflame-backed Whosthat360 North East Influencer Yatra has captured national attention. This campaign stands out as one of India’s biggest regional influencer drives, offering a robust stage for gifted creators, young people, and women throughout the Northeast.

Having already made its mark across major hubs including Shillong, Agartala, Aizawl, Dimapur, Kohima, Guwahati, Nagaon, Dibrugarh, and Itanagar, the Yatra is currently moving toward Siliguri and Durgapur. The tour is set to conclude with a major finale in Kolkata.

Every stop draws thousands of local influencers, beauty fans, and students who engage in a lively mix of community building, commerce, and creativity. A major highlight is the Oriflame Beauty and Wellness Partner Truck, which hosts product discovery sessions, skincare workshops, live beauty masterclasses, and creator auditions. Through this interactive mobile experience, attendees can get hands-on with Oriflame's premium wellness, cosmetic, and skincare lines, gaining both product familiarity and a better understanding of the industry.

The Yatra is tailored to support students, creators, and women across diverse fields, including lifestyle, wellness, travel, food, fashion, and beauty. Beyond offering a stage to display their talents, the initiative encourages participants to pursue entrepreneurial paths.

Empowering Through Stories

Commenting on the Northeast Yatra, Vaibhav Sehgal, CEO of Red Pixels Ventures Limited, said, "At Whosthat360, we believe stories are strongest when they come from real people and real places. The Northeast Yatra is not just another IP, it's a movement to empower individuals, highlight untapped talent, and open doors to new income opportunities. Partnering with Oriflame allows us to combine creativity with purpose and bring this vision to life across multiple cities."

Participants can leverage Oriflame's Brand Partner Program to launch their own ventures, generate flexible income, and establish independent revenue streams while marketing premium products. This program is proving instrumental in fostering financial autonomy, particularly for women.

Edyta Kurek, Senior Vice President and Head of India and Indonesia at Oriflame, added, "The idea of entrepreneurship is becoming more practical. It is no longer just about starting something independently, but about choosing models that allow you to begin with lower risk and grow over time. As more people look beyond the 9-to-5 and seek flexible business opportunities, the need for simpler, more accessible models becomes even more important. Markets like the Northeast are an important part of this shift, with a strong and growing interest in new opportunities."

The Yatra is surging in popularity, effectively elevating Northeast India’s talent to a national level while sparking a fresh wave of creator-led entrepreneurship throughout the country.