NBC Bearings EMQ: The Future of Silent Electric Motors and EVs

NBC Bearings, the flagship brand of National Engineering Industries Ltd. (NEI)—a CKA Birla Group company—has officially launched its new Low Noise, Low Vibration Electric Motor Quality (EMQ) Bearings at the Mogen Expo in Bangalore. Tailored for electric motors, EVs, and precision equipment, these bearings are engineered to provide smoother, quieter, and more durable performance. The product was unveiled by Dr. G. M. Ramachandran, Chief Executive Officer, LEDL, and Mr. Sachin Singh Kushwaha, Vice President, Quality, Ather, marking a major step forward in bearing technology for the rapidly expanding electric vehicle and precision equipment sectors.

These EMQ bearings are specifically designed for noise-sensitive applications, allowing machinery to operate with substantially reduced sound and vibration levels. By utilizing optimized internal geometry, precision-finished raceways, and advanced low-noise lubrication, the bearings ensure stable, smooth, and long-lasting performance. Under standard testing conditions, the EMQ range has shown a significant decrease in noise and vibration, which helps improve motor efficiency, user comfort, and overall equipment reliability.

As electric motors, EVs, home appliances, and precision industrial equipment continue to evolve, manufacturers face mounting pressure to lower operational noise and vibration without sacrificing speed, durability, or efficiency. Conventional bearings often struggle to meet these demanding NVH requirements, which can lead to increased vibration, accelerated wear, shorter service life, and higher maintenance costs.

The rapid shift toward electrification and automation has made low-noise and low-vibration performance a critical engineering requirement. This trend is driving the demand for bearings specifically built for next-generation applications.

Commenting on the launch, Rajesh Premchandran, Chief Sales and Marketing Officer, NBC Bearings, stated, "The electric motor industry has long faced a critical engineering challenge: delivering higher speeds and greater efficiency while meeting the growing demand for quieter and smoother operation. NBC Bearings’ EMQ bearings are designed to address this challenge at its source. Engineered with optimised internal geometry, superior surface finishes and advanced low noise lubrication, EMQ bearings significantly reduce noise and vibration at the raceway level, enhancing motor performance without compromising efficiency.