Chandukaka Saraf Jewels Arrives in Alibaug: Celebrate Our 25th Showroom Opening!

With a history spanning nearly two centuries, Chandukaka Saraf Jewels has consistently bridged the gap between classic Indian artistry and the shifting tastes of today’s buyers. Since its inception in 1827, the company has upheld a reputation for quality, reliability, and design, a legacy it will extend with the opening of its 25th showroom in Alibaug, Raigad district, on October 18, 2026. This upcoming launch represents a significant step forward for the brand, underscoring its dedication to providing pieces that harmonize heritage techniques with modern aesthetics.

By establishing this new location, the brand aims to provide residents and visitors in the area with improved access to its comprehensive selection of gold, diamond, and silver jewellery.

Situated at Mauje Chendre, Alibaug, the facility is crafted to offer a contemporary and inviting environment, blending modern retail amenities with attentive, personalised service. The showroom will house a vast array of both traditional and modern designs, ensuring there is something to suit every taste, occasion, and personal style.

In honor of the grand opening, Chandukaka Saraf Jewels is introducing exclusive promotional offers. Gold jewellery will be available with making charges ranging from 3.99% to 9.99% per gram, while those interested in diamond pieces can receive up to 100% off on making charges. These special deals are available from October 18 through November 15, 2026, and apply solely to the new Alibaug location.

Commenting on the expansion, Siddharth Shah, Director of Chandukaka Saraf Jewels, said, "The new showroom reflects our commitment to strengthening our reach and bringing our jewellery collections closer to customers while delivering a shopping experience built on trust, transparency, quality, and innovation. We remain focused on offering a wide selection of jewellery, backed by superior craftsmanship and service excellence."

Chandukaka Saraf Jewels prioritizes authenticity, quality, and value for its clientele. To ensure transparency and build trust regarding purity, all gold jewellery is 100% HUID-hallmarked. Furthermore, the brand provides a 100% value exchange policy for gold and diamond items, offering shoppers added flexibility and assurance, in accordance with the brand's terms and conditions.

The company provides certified diamonds and gemstones, with silver jewellery pricing determined by purity levels. Their varied collection includes unique designs spanning gold, diamond, silver, and gemstone pieces, effectively merging the depth of traditional artistry with modern visual appeal.

Beyond its product offerings, Chandukaka Saraf Jewels provides several client-centric services, such as complimentary gold purity testing, as well as repair and polishing options. These efforts underscore the brand’s ongoing dedication to fostering long-term relationships with customers through a foundation of service quality, transparency, and trust.