YUBI Launches As Dubai's First Homegrown Handroll Bar With Unique Culinary Experience

In Dubai this September, a unique culinary experience awaits as YUBI, the first homegrown handroll bar in the region, makes its debut. Created by 7 Management alongside the celebrated Chef Reif Othman, this establishment is set to revolutionise the local dining landscape. With an emphasis on hand-crafted rolls, vibrant flavours, and an ambiance inspired by Japanese street culture, YUBI is more than just a place to eat.

Situated at Dubai's newest gastronomic zone, 25 Jump Street within One Central, YUBI stands out as a contemporary social gathering spot. It embodies the modern spirit of the UAE through its energetic atmosphere, where music, fashion, and design merge to create a dining environment unlike any other. The decor, inspired by the gritty essence of Japanese streets and the rhythm of hip-hop, transforms the venue into an electrifying space that's as visually appealing as it is gastronomically inviting.

Rabih Fakhreddine, founder & group CEO of 7 Management, stated, "As a homegrown brand, YUBI is a lifestyle concept that reflects the evolving trends, tastes, and desires of today's diners. We've created a concept that redefines the traditional Japanese dining experience, with handrolls at the heart of it, complemented by sashimi, nigiri, and more. It's fresh, uplifting, and unapologetically different. Our goal is to make everyone feel welcome at YUBI, whether stopping by for a quick bite or enjoying an elevated dinner."

Chef Reif Othman remarked, "At YUBI, we want guests to feel the energy and discover handrolls in a whole new way, dining in a space that is inspiring, social, and full of flavor. YUBI does things differently, giving you a front-row seat as our rolls are crafted right in front of you. Beyond handrolls, guests can explore a wider menu of Japanese favorites, all served at their freshest. The result is an immersive, interactive experience that's anything but ordinary, one you'll want to come back for."