Win Prizes Worth Dh100,000 As DSMG Rolls Out Back-to-School Promotion

Dubai Shopping Mall Group (DSMG) has announced the return of its Back to School promotion, offering shoppers a chance to win exciting prizes as they gear up for the new academic year. Running from August 5-28, 2024, this promotion aims to make back-to-school shopping more thrilling by turning everyday purchases into opportunities to win big.

Customers who spend Dh200 or more at any participating mall can scan a QR code in-store to enter a draw automatically. They stand a chance to win one of 20 prizes worth Dh5,000 each, totalling Dh100,000. Multiple entries are allowed for every Dh200 spent, increasing the chances of winning with each purchase.

Majid Al Ghurair, Chairman of Dubai Shopping Malls Group, stated: "As the school year begins, we're doubling down on our commitment to the community. Our Back-to-School campaign is more than just a promotion - it's a chance to make a real difference in the lives of students and parents with cash prizes that can help them achieve their goals."

The malls taking part in this year's Dubai Shopping Malls Group Back to School promotion include Al Bustan Center, Al Ghurair Centre, Al Khail Gate Community Mall, Al Qouz Mall, Arabian Centre, Avenue Mall, Bay Avenue, Central Mall, Century Mall, Crown Mall, Dubai Festival Plaza, Jebel Ali Mall, Marhaba Mall, Mudon Community Center, Serena Marketplace, Shorooq Community Center, Silicon Central Mall, Times Square Center and Town Mall. Villanova Community Center is also on the list.

How to Participate

With every purchase made during the promotion period—whether it's for new backpacks, stylish outfits or the latest gadgets—shoppers get closer to winning significant prizes. The process is simple: spend Dh200 or more at any participating mall and scan the QR code provided in-store to enter the draw.

This initiative not only aims to boost sales but also provides an added incentive for families preparing for the upcoming school year. By turning routine shopping into an exciting opportunity to win substantial cash rewards, DSMG hopes to ease some of the financial burdens associated with back-to-school expenses.

The Back to School promotion by DSMG is designed to engage shoppers and create a festive atmosphere as families prepare for another academic year. By offering multiple chances to win with every Dh200 spent, it encourages repeated visits and increased spending at participating malls.

This year's campaign underscores DSMG's dedication to supporting the community through innovative promotions that offer tangible benefits. The excitement surrounding this event is expected to draw large crowds and enhance customer loyalty across all participating malls.

As families gear up for another school year, DSMG's Back to School promotion offers an exciting way to make necessary purchases while standing a chance to win significant cash prizes. This initiative reflects DSMG's ongoing commitment to community engagement and support.