Unlock Exclusive Shopping Perks: mimojo and Mastercard Team Up to Enhance UAE's Retail Landscape

In a significant development for the UAE's digital rewards landscape, a new collaboration between mimojo, the country's pioneering cashback rewards application, and global payment giant Mastercard is setting the stage for enhanced consumer engagement and merchant participation. The alliance comes in the wake of an enlightening report from PYMNTS Intelligence and BANYAN that underscores the escalating consumer interest in Card Linked Offers (CLOs) and their potential to revolutionize the reward and loyalty programs in the region.

According to the latest findings, the adoption of CLOs has been met with considerable enthusiasm, evidenced by a staggering 90% repeat usage rate among consumers. This statistic serves as a critical indicator for UAE merchants of the significant opportunities CLOs present in fostering customer loyalty and driving business growth. The report also highlights that over half of the cardholders would likely switch their allegiance to merchants offering CLOs tied to specific products, spotlighting the technology's capability to influence shopping behaviors.

Addressing the Awareness Gap

Despite the promising uptake, the report pinpoints a crucial challenge — a quarter of non-users remain hesitant about embracing CLOs due to a lack of understanding or comfort with the technology. Chris Shaw, CEO of mimojo, emphasizes the importance of this insight, stating, "This is vitally important for us to consider within our communication strategy on how we build trust and deliver assurance to consumers trialing this new technology for the first time."

A Game-Changer in Rewards

mimojo is at the forefront of redefining the rewards and loyalty ecosystem in the UAE. By allowing consumers to accrue cashback seamlessly linked to their Visa or Mastercard, mimojo simplifies the reward process, moving away from conventional points systems and loyalty cards. The cashback accrued from purchases is aggregated and credited monthly, introducing a new level of ease and accessibility for users.

Strategic Merchant Partnerships

In a move to expand its merchant network, mimojo has recently onboarded Al Boom Retail and Drink Dry, marking a significant milestone in its growth trajectory. These partnerships aim to leverage mimojo's innovative platform to enhance customer base, spending, and retention for the merchants. They join an impressive roster of partners across various sectors, including Food & Beverage, E-Commerce, Fitness & Wellness, and more, further solidifying mimojo's position in the market.

How mimojo Works

The process of earning cashback with mimojo is straightforward: - Users download the mimojo app and sign up using their Visa or Mastercard. - Upon browsing the app, users can discover and visit their preferred merchants or retailers. - Payments made via registered cards at these merchants automatically earn users cashback. - On the 15th of each month, mimojo disburses the accrued cashback directly to the users' cards.Available for download on both the AppStore and GooglePlay, mimojo is inviting consumers to experience the future of rewards and loyalty in the UAE.