TikTok Partners With Telfaz 11 For Exclusive Ramadan Content In Saudi Arabia

In a groundbreaking collaboration, TikTok has joined forces with Telfaz 11, a leading creative media studio based in Saudi Arabia known for its focus on local entertainment content. This partnership marks the debut of the first-ever episodic branded content series designed exclusively for TikTok, heralding a new chapter in native Saudi-first branded entertainment for viewers across the region. This innovative venture also opens up new avenues for advertisers to connect with a broad and diverse audience.

This Ramadan, Telfaz 11 is set to unveil two original shows crafted specifically for the TikTok platform. These series are designed to seamlessly weave advertisers into the weekly Ramadan episodes, offering viewers immersive experiences that not only entertain but also celebrate Saudi culture. Each show caters to different tastes and preferences, ensuring a wide appeal. One series invites TikTok users to join in on thrilling adventures with two agents embarking on daring missions, while the other offers humor and social commentary through the eyes of Em Salah, an elder Saudi woman who humorously navigates trends, culture, and the voices of the next Saudi generation.

The collaboration is a testament to TikTok's commitment to evolving as a prime destination for entertainment, providing content that appeals to a variety of audiences. Through these exclusive series, TikTok aims to deliver high-quality, locally-produced entertainment, particularly during the Ramadan season.

Shadi Kandil, General Manager, Global Business Solutions, Middle East, Turkey, Africa, Central and South Asia at TikTok, emphasised the platform's dedication to being an entertainment-first destination. "TikTok is where content and community converge to create immersive experiences that captivate and entertain audiences, fostering meaningful business impact," he stated. This partnership with Telfaz 11 introduces top-tier publishers to the platform, offering content that resonates with the community and enables advertisers to engage with audiences on a more profound level during Ramadan.

For advertisers, this collaboration offers an unparalleled opportunity to rethink their Ramadan marketing strategies and establish genuine, engaging connections with audiences. The partnership melds TikTok's prowess in community building and storytelling with Telfaz 11's creative innovation, promising content that engages, inspires, and reflects the diverse communities on TikTok.

"We are always exploring new ways to adapt our content format to reach diverse audiences," said Alaa Faden, CEO of Telfaz 11. He highlighted the goal of the shows to present compelling narratives that entertain and resonate with TikTok’s varied user base.

This partnership between TikTok and Telfaz 11 signifies a significant step forward in offering localized, engaging content that caters to the unique tastes and cultural nuances of audiences in the region. It not only enriches the user experience on TikTok during the Holy Month of Ramadan but also sets a new standard for how brands can interact with audiences through creative and culturally relevant content.